7 Ways Your Business Can Cut Through The Online Noise

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Know your point of difference

Articulating your point of difference can trip up a lot of people. Yet, you all have something that sets you apart from everyone else in your industry. It could be the fact that you’re brand new to the industry and you have a fresh vibe. Alternately, perhaps you’ve been in the industry for some time bringing experience and wisdom to the way you do things.Don’t make it ‘clever’! Keep it simple and then own it.

Be real

Consumers these days have a very refined BS detector that goes off at the even the tiniest whiff of disingenuity, so it’s important you’re ‘real’ online. This means sharing your face, your thoughts and why you’re doing what you’re doing. This is relevant for both product and service providers. People want to see the people behind the ‘brand’. Let them see you so they can get to know who you are. This helps you to stand out, because many are unwilling to do this.

Mix it up

When it comes to social media and standing out, the things that you least expect to cut through the noise are often the ones that work. When you’re creating content for your social media profiles, make sure you share a mix of ‘business’ posts and more ‘personal’ posts. For instance, share some photos of you doing your work as well as photos of your product or service.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts [email protected]; or call me on 0439 315 777.

Thanks!