7 Ways You Can Promote Your Blog Successfully

Blogs are proliferating all over the place nowadays. Their simplicity is one of the factors that make a lot of people and businesses to start their own blogs on virtually any topic. There are many reasons to start a blog. The main objectives are to establish yourself as a thought authority, subject expert and to eventually build trust for your brand.

You need people visiting your blog to ensure that it is a success. This means you have to devote time and resources to promote your blog. Here are 7 ways you can promote your blog to get adequate traffic.

1.PROVIDE COMPELLING CONTENT – You have to make sure the content you put up on your blog will benefit your target audience and be of value to them. Make sure your blog content is always so compelling that your audience views you as an expert and a trusted source of information in your field.

People go online to look for information so if you can provide original content that addresses their concerns and solves their challenges, your blog will receive more traffic.

2. UTILIZE THE RIGHT KEYWORDS - It’s foolhardy to churn out great content without the appropriate keywords. Look for the right keywords that fit your field and put these in your content. It will help make your posts more visible on the internet through higher rankings on search results.

An example can be found when you search for ‘training your dog’ on Google. You will notice that the top ranked articles or posts on the results page have words in their titles that match the words being searched for known as keywords. This is what you want for your blog posts, being ranked among the top results due to the insertion of keywords that will match those commonly used in online search queries. Research has shown that most people focus on the results on the first 3 pages of their search queries so inserting those keywords is very vital to your blog’s success.

3. NURTURE YOUR RELATIONSHIPS – It’s important that you build up your professional and personal relationships. Make sure you genuinely care for your colleagues especially those who are in your area of expertise as they can help you promote your blog content. A phony attempt to have relationships for the sole purpose of getting links to promote your content will eventually be spotted (if not immediately) on the long run and destroy that relationship as well as your reputation.

  Contribute to online discussions and engage online communities related to your area of expertise. Also check out other blogger’s posts and not only comment on them but provide links to them from your blog and share it among your network. People will appreciate you for this and will be willing to reciprocate, providing links to your blog posts from their posts and sharing your content. This will help expand your audience.

4. GO ON SOCIAL MEDIA – You can go beyond your personal connections on social media to promote your blog. Take part in online groups and forums where you can engage in discussions and share your thoughts. People in these communities will see you as a trusted authority especially when you talk and provide solutions on your area of expertise. You can use this opportunity to share your content in these communities. Just make sure you don’t spam these groups and forum with unwanted content when you’re new or in groups you hardly engage with.

Paying for publicizing your posts on social networks like Facebook is also a good strategy as it can get it to your target audience outside your immediate social media circle. It’s inexpensive and you can even experiment with minimal paid advertising to see its effects.

5. EMAIL PROMOTION – So many think that email marketing is outdated but it’s still a useful tool for promoting content. Have on your blog email opt-in to help get contacts from your audience. Provide an incentive like a free software or e-book to get them to do this.

Provide content not easily accessible to the outside world to these subscribers or let them have the first view of your new content through regular email newsletters. This will make it amenable for your subscribers to help share your content among their personal networks.

6. VIDEO – Video has become an indispensable tool as a promotional tool. It might look odd using it to promote blog content but research has shown video sharing sites like YouTube and Vimeo are attracting a larger slice of the social media market.

You can make a video of yourself explaining your content or illustrating it or even narrating it. Just make sure the videos are of good production standard even though they will cost you little to do. Videos grab more attention faster and makes it you/your brand feel more personable. 

7. GUEST POSTS – This is one of the secrets of top bloggers worldwide. They provide content for other blogs and sites involved in their area of expertise called guest posts. You can do the same to promote your blog. Approach other blogs and website owners with the offer of providing guest posts to them in return for a link to your blog.

Ensure that you also allow others to guest post on your blog as well. This helps you cultivate referral traffic from other sites to your blogs as well as build professional relationships with other content providers. By doing so, you also provide additional knowledge for your readers, making them feel that there’s a lot of value in your blog.

Now you have the various ways to promote your blog content, there is one thing left to do - take action.