7 Ways To Write Better Emails
Niraj Kapur
Overcome sales objections, ghosting and prospecting challenges. Personalised 1:1 Sales & LinkedIn coaching. Interactive Group Training. Influencer marketing deals with Salesforce, BRITA and Hubspot
Email is the most common form of communication.?It’s not the most effective. Face-to-face, Zoom/Teams and using LinkedIn properly are way better, however, email is the most common way to communicate.
The people you want to do business with are inundated with messages. So you need to ensure the emails you send get their attention.
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1. Over 60% of emails are read on mobile, so don't have long sentences otherwise it's difficult to read. Keep your email succinct and to the point.
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2. Don't talk about yourself and don't brag. Nobody cares about what you do, they care about how you help.
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3. Always use a person's name and never start an email with "I hope you're well." That's what bad salespeople do.
4. Don't send copy and paste emails, they're a waste of time.
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5. Stop trying to sell a meeting, your job is to get them interested/intrigued. Business takes time and you rarely win a client after 1 attempt, so you might as well do it right.
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6. Follow-up is vital and most people fail to follow up. When they do, it's something awful like "your thoughts" or "bumping this to the top of your inbox." Remind the client of the value you give and how you can help them. People buy from you to save money, make money, personal growth, streamline process, save time, have less stress, lose weight or feel good. Make sure you cover one of these areas.
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7. Everybody wants quick fixes. When you take the time to understand someone's company and what they do, you will build a relationship faster and have a better chance to do business.
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I’m That Kidney Transplant Sales Guy ?? Outbound Sales Advisor | Sales Development, Sales Coach, Repeatable & Scalable Growth Expert
1 年Best way to not get your prospect's attention is to send a poorly crafted email!
Artist??BSc, MSc Ulster University, P.G.C.E. Stranmillis University College.
2 年Great advice, thank you.
Dog Dad ?? | Risk AND Opportunity Professional ?? | KSR Consulting | Public Speaking Advocate ??
2 年Emails are so common and yet people still dont utilize them as effectively as they can - in fact i think inefficient email writing communicates that you are not really taking the time to consider the recipient and by extension not selling yourself as well ad you could. oh how i wish they would teach effective email writing in school, college and even in business school Niraj - everyone can learn to program an excel spreadsheet but not everyone can send an effective email
Middle Eastern Business and Culture Specialist | Senior Strategic Adviser | Board Member | Keynote Speaker
2 年Love all your tips - we can always improve our emails.