7 Ways To Wow Your Existing Customers!

When did you last make time to contact your existing customers?  Is it just when you are looking for the next sale, or do they have their own marketing strategy and you prioritise increasing and deepen the relationships with them. 

Being human and cultivating great relationships enriches your life, especially in the age of social media and virtual relationship. Take every opportunity to get face to face and network with your clients.

Clients always want to prioritise new leads and new clients but it is vital and very lucrative to address your current clients with the same attention as new business. Here are 7 things to get you on your way to maximising your relationships with your current clients.

1. Don’t take it personally. 

One of the biggest barriers to deepening relationships is cultivating the skill of receiving feedback.   How are you at this personally and as a company? Do you take things personally and react negatively or are you grateful for it and accept it as the to and fro of a relationship.  To practise being personal without taking things personally is a biggie for many of us and was a gamechanger for me in business. Letting your clients feel that you have listened and understood is huge.  Be grateful for feedback and feed it in to your system, knowing the information might just give you the knowledge you need to make something ordinary special, they are telling you how they receive your service or product it is really valuable knowledge.  Additionally, if you can take criticism it means you will probably treat praise in a nice matter of fact way too “treat those 2 imposters just the same”. It is a fact of nature that you cannot have love without your share of hate, it keeps the balance.   Take it all in your stride, there is no need to make yourself right and the other person wrong.

2. Actively manage your reputation.

Invest time in managing your reputation with your existing clients.  Show appreciation, connect them with others, take them out. Maybe you can help them with their customers. Become really valuable to them. 

How are you post sale?  How is your after sales support stacking up? We all have an expectation of how we think that will be, are you meeting your clients expectations? After sales support and nurture is an excellent way to increase business.

3         Where are the extra sales.

Is the growth you seek in your results the business your clients are sending to your competitors. Do you know the cost/risk of them switching more business to you? If you become your clients’ best resource why wouldn’t they want to send you more business.   By going deep into your niche and really understanding your customers you will create meaningful differentiation. This in turn will help your customers realise that they are better to bring more of their business to you. It will need work and innovative thinking but whatever the industry find out all your customer needs and look for areas that your customer’s needs are not being met.

4             Build trust with your customer.

Being the greatest resource your client has will build trust, rapport and get you close to your customer and that is a really powerful place to be. As you grow and learn things for yourself see if these cannot in fact help your customer too. Look for ways that solve their problems with their customers. Adding value is huge part of modern day relationship building.  Ensure you bring value to every connection you have with a client, and if you have no value to give bring a gift!

5           Study your competition

How do you compare in the eyes of your customer against your competition. To get to know what you are actually up against you need to ask questions, gather information and analyse it against yourself.

6             Analyse Result

Talk to your customers about the result they have had with your products and services. Be clear where you have brought value and where improvements can be made.

7            View your client as a niche

What is the potential value of the account if you were able to nurture wider relationships in the client company.  What are the pains/problems across other areas of the business that you could solve.   Gather all the information you can and get in as deep as your client feels they have a special relationship with you and want to refer you within their business – be their great find!

My name is Laura Greenwood and I created my company Your Lead Generation to be the plug in marketing woman of action I was looking for over the 20 years I built and ran our family business. If you would like to see if I am the right fit to help your business then please contact me here on Linked In, email [email protected] or telephone 07703 520490. 

I offer “Done for You” retained monthly marketing contracts, "Done With You" strategy and planning and also offer ￡99 nail your niche or Ask Me Anything marketing calls over Skype or Zoom if there is a particular challenge or you need some inspiration to get into action,