7 ways to SUPERCHARGE your business growth ??
Hanna Larsson
I help founders build revenue growth, audience & personal brand ?? From 0 → $30M ARR | Startup & GTM Advisor & Builder ?? ex-LinkedIn & ex-Remote ?? | Founder: Huntrs
?? Multiplier is back, sponsoring this week’s edition of the Future of Work Newsletter.?
???? We’re on a mission to empower a truly borderless working world.
?? A world where businesses can expand and grow into new markets.?
???? By accessing and employing the best people with the best skills, fit and experience - anywhere.?
Ready to Multiply? Try 2 months free per employee in any country applicable.
Today in 5 minutes or less, you'll learn:
? How to prevent your business from failing
? How to supercharge your business growth
Here's 9 of the biggest reasons why startups fail:
??: No market need
??: Ran out of cash
??: Not the right team
??: Get outcompeted
??: Pricing / cost issues
????: User un-friendly product
?: Product without a business model
??: Poor marketing
??: Ignore customers
In this edition we are going to look at ways to PREVENT some of the above AND how you can SUPERCHARGE your business.
??: No market need
"If we build it they will come" -approach has never worked out for anyone.
Do this instead:
→ Speak with customers from day one
→ Build a super simple MVP and get feedback
Is there an interest and need for your product in the market?
If yes, fantastic, then iterate.
If no, congrats you have just saved yourself a lot of time and energy.
??: Poor marketing
Here's 3 marketing must haves for startups today.
?? Content Marketing
You need to >desperately< learn content marketing. You need to understand it. You need to define what it should look like for your startup. You need to start creating content online. This is THE game changer you need to nail. Because we are in the attention economy.
Your ability to capture attention is what will set you apart from your competition.
Need more ?? on your content? Then master more platforms.
?? Personal Branding
Build audience through personal brands. Let the growth from your personal brand fuel your startup. Revenue, brand, growth, credibility, awareness - this is what most C-levels have on their agenda. Get going before it gets too crowded.
Personal brand > Company brand.
?? Creator Partnerships
Team up with content creators online. Work with people who already have an audience you want to reach and tap into. Build credibility faster for your startup through collaborations. The creator partnership in B2B is just beginning. It's going to be HUGE.
Be fearless when it comes to content marketing.
领英推荐
Create LOADS of content. Experiment. Put extra fire on the stuff that works.
Build community. Build demand.
THIS is where the juice is at - not paid ads ????♂?
THIS is where you should spend a lot of your time.
JUST FOR FUN
??: A thought-provoking image you need to see: This is your life in months
??: This edition generated 22 inbound leads last Tuesday: Check it here
??: An incredible hotel you need to check out:?Barcelo La Nucia Palms
??: Favorite newsletter right now:?Contrarian Thinking by Cody Sanchez
??: One of Sweden's hottest startups: Drones reinventing forestry
??????: Two remote jobs you should check out:?Business Development Representative Remote and Head of International Sales
??: Ran out of cash & ??: Not the right team
One of the most important things in a startup is to hire the right team.
It's also one of the hardest things.
And can be very costly when you don't succeed.
Here's 3 ways to go about this:
Tell us about yourself and your company
I am Nicolas Bivero, CEO and co-founder of Penbrothers. We provide offshore outsourcing solutions to global startups and enterprises, helping them build strong, capable remote teams based in the Philippines.
Why the Philippines?
The Philippines has one of Asia's top literacy rates, producing approximately half a million university graduates yearly, particularly in IT, Business, and Engineering. These professionals excel in nuanced business communications and customer interactions, courtesy of a deep-seated customer service culture. The country's 24/7 timezone compatibility enables round-the-clock operations and coordination with global offices. Additionally, the Filipino culture has a lot of similarities with the West which ensures seamless integration of local teams with businesses from the US or Europe.
Tell us about your customers?
We team up with companies of all sizes. Whether you're a startup just taking off, a scale-up ready to accelerate growth, or an established enterprise looking to optimize operations, we can help.
How much on average can a company save per hire by hiring local talent in the Philippines vs Europe or the US?
Hiring talent in the Philippines can yield up to 70% savings compared to the US or Europe, without compromising skill, as the country boasts a highly skilled, English-speaking workforce. It's a win-win scenario—companies can reduce costs while accessing dedicated, qualified talent.
In one of our case studies, a US client hired 23 people across various specializations—from sales to HR support to accounting roles. This resulted in an annual payroll cost reduction of $1.6 million allowing the client to reallocate substantial funds towards scaling and other core functions.
If you have questions for Nicolas, you can reach him here on LinkedIn.
That's it for this week.
See you again next Tuesday.
Cheers ??
Hanna
PS. Catch up on past issues?here .
?? Work with Hanna
Whenever you're ready there's 4 ways I can help you:
Helping tech companies build world-class sales onboarding ?? | CEO & Founder of Sales Onboarding Now | Sales Enablement Professional | ex - Remote & Gartner | Remote work advocate ??
1 年Nicolas Bivero I didn’t realize hiring talent in the Philippines can yield up to 70% in savings compared to the US or Europe! That’s incredible!!
Helping tech companies build world-class sales onboarding ?? | CEO & Founder of Sales Onboarding Now | Sales Enablement Professional | ex - Remote & Gartner | Remote work advocate ??
1 年Hanna Larsson so many great pointers! “No market no need” really stands out to me - if there’s no need in the market for a solution, then you could hire the best people and have the best marketing, but experience no growth.
Award Winning CEO, Combat Veteran, and #1 Bestselling Author leading elite global enterprises to succeed on complex missions in high risk environments despite every obstacle.
1 年Outstanding insight and on target — thank you Hanna! I believe the primary reason why so many companies fail is a disconnect between their vision, their plan and their people. - the Vision may be powerful, but isn’t well communicated or understood. - The strategy or the plan of action and milestones to achieve the vision is either incomplete, unused, or not understood - People are uninspired, undervalued or disconnected from the vision and the plan Rebuilding or repairing these connections is like a catalyst that will accelerate your business’ foundation and growth.
Tech - Sales - Remote Work
1 年Did not know about multiplier, ty,
GTM & Sales(attainment avg 170-240%)| #AI fan??| Fractional Executive/Leader(Founder x2, C-level, Sales Leader x3)| Business Advisor, Consultant & Investor| Ex-Uber, Ex-Nike, Ex- Remote??
1 年????????. One thing I keep seeing within the startup VC/PC ecosystem is the poor P&L Protection caused by the overhiring as a result of not realistic aggressive targets set by the board of investors that normally don’t take into consideration the full business context. This generally ends up in massive dismissals and restructuring processes; causing not only a lot of add-hoc costs but also many “business turbulence”. The cash burn rate is key to sustainable growth!