7 Ways To 'Stay Ahead Of The Curve' | The Friday Club | Ep 234

'Staying ahead of the curve' sounds pretty w*nky, but it's vital if you want to stay ahead of your competitors.

Without blowing our own trumpet (toot), this is something we're really good at.

Check out these?7 ways founders & marketers can stay ahead of the curve ?to discover actionable advice that will keep you ahead of your competitors!

Thought for the day:?Evolve or DIE...(see more?below).

New Knowlton Content

1.?[Video] Why do people do this on LinkedIn?

2.?[Video] We put Lloyd in an Apple suit (Behind the scenes vlog)

3.?[Video] Can you grow a successful business working 9-5?

4.?[Video] This is the cheesiest advice Lloyd has ever shared

New Content (Non-Knowlton)

1.?[Guide] LOVE this LinkedIn profile optimisation guide!

2.?[LinkedIn Post] Twitter shared how their algorithm works!

3.?[Article] Twitter stop us seeing who is paying for a blue tick

4.?[Article] Instagram NFTs will be deactivated on April 11th

5.?[Article] TikTok fined $15.9 Million in the UK!!

6.?[Article] Driving engagement on LinkedIn is even more important

In other news...

- I hope you feel special, I've come into the office on bank holiday Friday to write this newsletter for you.

-?If you manage a community of Marketers/Business owners & would be interested in me delivering a free educational webinar, can you reply to this email please (more info in?this post )?

- I'm so proud after?getting this .

- If you've ever considered working with us but thought 'I doubt we could afford to work with Knowlton'?this ?is for you.

-?HUGE congrats to the winners of our yearly easter egg hunt (see winners here ).

Thought for the day:?Evolve or DIE...

In 2016 most of our Marketing focus was on Facebook (organic) & Twitter.

In 2017 organic Facebook reach started dying & we focused on Snapchat & Insta. We also discovered the power of 'Advertainment'.

In 2018 a lot of our work came from speaking at events around the world.

In 2019 we went all in on video.

In 2020 Speaking at events was impossible & we started our podcast (Business Anchors).

In 2021 We went all in on LinkedIn.

In 2022 We started properly exploring TikTok.

In 2023 We're focused on short-form vertical video & integrating AI into our business.

'Staying ahead of the curve' and innovating is something we've been focused on since day one.

In?today's Business Anchors episode , we open the bonnet & share how we do it & advice on how you can too.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)