7 Ways to Maximize your Messages with Effective Display Stands

Backdrops can either turn you on to a speaker or product or turn you off. We’ve all attended a trade show, watched a video, or been in a Zoom call where the booth or subject background took the foreground and became part of the show.

For PR people, marketers, entrepreneurs, and business owners, a versatile and engaging display stand is not just a necessary element in your presentation. It's an integral part of your marketing approach and will communicate a lot about your business skills, demonstrate your storytelling ability, and determine your ultimate success.

Here are some questions to determine the effectiveness of your display stands:

1.    Is it attractive and engaging?

At a trade show or on video, you have literally seconds to grab someone’s attention and stop them in their tracks or they’ll move on down the aisle with a polite nod of the head and go on to the next booth. You have to make an instant impression.

The use of color, composition, theme, and graphics can all affect engagement. The goal is to get the attention of your audience with the right balance, look, and feel. Before someone is going to open your organization’s inner package (product or service), they’ve got to get past your outer wrapping (presentation). Do it well and you’ll excel.

Does your display stand stop your audience and make them pay attention?

2.    Is it informative?

Can the audience tell in an instant who you are and what you do? If not, try harder to accomplish those essential goals. Getting potential customers to turn their heads is one thing, getting them to keep their eyes on your product or service is another. Being informative is about choosing the exact information you want your audience to know.

What is your backdrop message conveying? It’s not just about your product or service, you’ll also be telling them about your values, your style, your tone, your way of doing business, and your corporate personality. All in your messaging.

Does your display stand tell your audience who you are and what you do?

3.    Is it clear and concise?

Just because your message is informative doesn't mean it's understood or effective. The temptation is to use too much information, but that overabundance—even of good information—serves only to confuse and inundate your audience.

Clarity is about using the right amount of words in the right way at the right time to let your audience take in enough to want more. The goal is not to tell them everything but the most important things for them to move forward and consider further. Economy of words. Cleverness of words. Priority of words. They all play a part.

Does your display stand clearly communicate your goals?

4.    Is it high quality?

What a disappointment it would be to go to the trouble of creating and presenting an engaging, informative, and clear message, only for the audience to take a look closer and see that the message is produced on inferior, cheap, or unreliable material?

Is the material of your display stand sturdy, of excellent quality, and professional looking? Are the colors crisp and graphics compelling? Does the overall presentation impress you with its exceptional look and feel? All your messaging and displays are a reflection of your organizational taste and way of doing business.

Does your display stand portray you as a high-quality business?

5.    Is it double-sided?

If you’re going to take the time to purchase a stand, make sure it’s printed on both sides. The use of logos, taglines, services, sponsors and other content should be spread across both sides so it can serve double duty. Another idea is to have your logo on one side and the other side can be printed green to be used as a green screen for your video conference calls. Who doesn’t love a sunny beach background occasionally to bring a smile to your team during a company virtual happy hour?

Does your display stand offer this double-sided versatility?

6.    Is it easy to set up?

All too often, you might be the only one around to set up the stand. Are you able to set it up on your own if assistance is not available? Sometimes the stands can be taller than the average person, so ensure that you can assemble and take it down yourself.

Will the assembly of the stand be easy enough for one person?

7.    Is it effective?

At the end of the day, the greatest metric for effectiveness is whether that potential customer not only visited your booth but engaged with your product or service enough to take a brochure or business card, set up a follow-up appointment, or do business with you. Whether they did or not had a lot to do with the way you presented yourself and the background you used to display your message.

With the range of colors, material, sizes, themes, and innovations offered today, you have more than enough options to make sure you get the one that best fits your budget and marketing objectives.

Is your display stand bringing in customers and making an impact?

#BetterCallRoy for your Display Stand Needs

Out There Branding has considered all these points when we created our full line of customized display stands. Our goal is to provide customers with the highest quality of material, the greatest range of print options, the most versatile and easy-to-set-up means, and the most affordable and reasonable prices.

You only get one chance at a first impression. Make sure that the backdrops of your trade show booths or video sets are engaging, memorable, high quality, and effective enough to turn casual observers into active customers.

Roy Kowarski, Fortune 500 Marketing Strategist, +61 421 754 560