7 Ways to Leverage AI in Digital Marketing

As AI continues to disrupt the B2B digital marketing landscape, now is a great time for you and your team to embrace this new technology. With the right software in place, you can automate complex processes and create personalized experiences that customers love – all while reducing operational costs.?

Let’s explore how introducing AI into your strategy can help revolutionize everything from campaign management and automation to analysis of customer behavior.?

It’s never been easier or more efficient.

1. Monitor and manage social media channels

Social media tools powered by artificial intelligence can help you maximize your digital presence. You can take control of multiple platforms without spending precious hours managing them yourself.?

From effortlessly creating and scheduling posts to actively monitoring conversations, these tools can identify trending topics and help you discover what's working in your feed so that you're always on top of your game.

Here are a few AI-powered social media tools you may find useful:

• Lately – awesome for social media content creation.??
• Sprout Social – great for social media management.
• HelloWoofy - used for social media marketing automation.?
• Cortex – helps analyze audience preferences and make better creatives.??

2. Leverage chatbots to automate conversations

With the rise of AI technology, B2B companies are turning to chatbots to improve customer engagement and speed up conversions. Natural language processing has made chatbot conversations virtually indistinguishable from human ones, making the buyer's journey more seamless. Use it to create a better customer experience, which is a major advantage for marketing and sales.?

Some great AI-powered chatbot builders:

• HubSpot Chatbot Builder – awesome feature if you already use HubSpot.?
• Drift – a pioneer in conversational marketing.?
• Ada – great AI-powered customer service automation tool.
• Intercom – effective customer communication platform.?

3. Create and improve your content

While AI cannot fully replace great writing with its lack of authenticity, you can rely on AI tools to create and optimize your content. By leveraging AI technology, you can benchmark customer segments to identify the most engaging content for each audience. This helps ensure that your message resonates with everyone in an effective and powerful way.

Marketers and content creators can use AI in many ways:?

• To brainstorm new content ideas and make outlines;
• Analyze and improve the existing content;
• Find relevant keywords and topic clusters;
• Determine which content piece has the best chance of success;
• Repurpose content into different formats.

Great tools for creating and optimizing content:

• ChatGPT – great for content research and creating outlines.?
• Jasper – has great writing prompts for most content types.??
• Grammarly – ensures that your copy is clear and error-free.?
• Surfer – arguably, one of the best tools for optimizing your blogs.??
• WordLift – automatically adds structured data to your content.

4. Identify and partner with the right influencers

Influencer marketing finally reaches B2B. You can build brand awareness for your organization by partnering with industry experts who already have loyal followings. The key is identifying just the right influencer whose values align with yours.

AI tools and software can help you do that. The technology analyzes your B2B company's social media profiles and digital presence and matches you with influencers whose brand, audience, and industry align with yours.

Take a look at these platforms:?

• BuzzSumo – the world’s largest archive of social engagement data.?
• Upfluence – helps recruit influencers and build marketing campaigns.?
• Klear – another great platform for connecting with influencers.?
• Heepsy – helps find real influencers.??
• Awario – tracks mentions of your business on social media.?

5. Make personalization easier

Personalization is the cornerstone of successful B2B marketing. Use AI to build a relationship based on trust and respect by tailoring your campaigns to your buyers' needs. AI technology is actively helping marketers get the right message to the right person.?

With AI-powered software, you can create highly accurate customer profiles using behavioral data collected from buyers. It’s a powerful way of initiating meaningful conversations with your customers.

Some personalization tools you can use for your campaigns:

• Warmer.ai – AI email personalization tool.?
• Crownpeak – helps personalize anything that impacts the digital experience.??

6. Optimize website content for search engines

Keeping your web pages at the top of a search engine results page (SERP) is always difficult. AI tools make it simpler by analyzing content and giving recommendations that can help you improve your rankings.?

With AI-powered SEO tools, you can reveal what topics and keywords your customers care about, figure out where your content strategy is lacking, and improve the search engine ranking of your existing content.?

Check out these AI-powered SEO tools:

• Semrush – SEO, content marketing, competitor research, PPC, and social media marketing in one platform.?
• Ahrefs – another excellent all-in-one SEO toolset.?
• Outranking.io – AI-powered platform that helps to research, write and optimize content.?
• WriterZen – helps create a simplified SEO workflow from keyword research to content writing.?
• BrightEdge – enterprise SEO platform.?

7. Collect and analyze data to make better decisions

AI is a powerful asset when it comes to customer engagement. Using AI, you can break down complex data into actionable insights for your next move. As a result, you will be able to identify prospects with higher potential buying power, as well as determine the best time and strategy for targeting them. In turn, this will result in more conversions, leading to more business growth.

Some data analytics platforms worth your attention:?

• Polymer – user-friendly platform for data visualizations, dashboards, and reporting.?
• Microsoft Power BI – an iconic visualization and data discovery tool.?
• Tableau – another classic data analytics platform.?

Was it useful? For more expert tips on digital marketing, visit the OneIMS blog!?

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See you next week!

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