7 Ways to Keep Your Nonprofit's Brand Visible During Event Season

Hi Nonprofit Leaders!

Fall is the time of year when many nonprofits host their key fundraising events, and it’s also a critical period for preparing supporters to give during the year-end push. Make sure you’re not missing out on opportunities to engage and inspire your audience.

Below are seven ways to capture your supporters’ attention and keep your brand visible, as you plan for fourth-quarter donations.

1. Leverage Your Event to Build Momentum

Events are more than just fundraisers—they’re a chance to reinforce your mission and values. Use event invitations, follow-up emails, and social media posts to keep the conversation going well beyond the event. Don’t just thank attendees; share stories of impact, use visuals to captivate, and always include a clear call to action for next steps.

2. Create Urgency with a Countdown to Year-End Giving

As the year winds down, create excitement by introducing a countdown to the end of the year. This can be as simple as reminding your donors how many days are left to make an impact or launching a challenge campaign that encourages gifts within a certain time frame.

3. Use Multi-Channel Communication

Your supporters are busy, so meet them where they are! Use email, social media, SMS, newsletters, and direct mail to share your message. Each platform offers a different way to tell your story, and some supporters respond better to specific channels.

4. Show the Faces Behind the Mission

People connect with people, not just logos. Share stories from your staff, volunteers, and the people you serve. Highlight the human impact of their support, and put a face to the cause that they care about. Personal stories resonate and drive more engagement.

5. Keep Brand Visibility Consistent

Your brand needs to stay top of mind, especially when donors are planning their giving. This isn’t the time to let your visibility slip! Ensure your messaging, visuals, and values are consistent across all platforms.

6. Offer Multiple Giving Options

Make giving easy for everyone by offering a variety of ways to contribute. Monthly donations, one-time gifts, peer-to-peer campaigns, matching gifts—there’s no one-size-fits-all when it comes to your donors. Offering flexibility keeps the door open to a wider audience.

7. Follow Up with Gratitude and Impact Stories

This is incredibly important. After the event and as year-end donations roll in, don't forget to circle back. Supporters want to know their contribution made a difference. Show them transparency. Share success stories, personal thank-you messages, and updates on your progress. Keeping them in the loop will encourage future support.

As we move through event season, these strategies will keep your nonprofit visible and ensure your supporters are engaged and inspired. Remember: It’s not just about getting through the event—it’s about building lasting relationships that drive long-term success.

Best regards,

Katherine

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