7 ways to keep your clients happy

For any business - no matter the product or service, keeping your customers happy is top of the list. In recruiting where successful relationships translate into successful business, every interaction counts for something.?

Happy clients mean repeat business, positive referrals, and a reputation for excellence. But with demanding schedules and ever-changing needs, how can you ensure your clients stay satisfied?

Here are 7 key ways to keep your clients happy:

• Understand your clients' needs and requirements?

Active listening is the foundation of any strong relationship, personal or professional. Listen when your clients are explaining what they need, and ask questions where you need clarification - about their goals, ideal candidate profiles, and company values.

You bring expertise in recruitment, your clients bring expertise in their industry and the specific role they need to fill. Don’t underestimate that.?

Understand the history and value of the position you are filling in their organisation. This will help you tailor your search for the right candidate, knowing what skills and experience would be most successful in this position.?

By actively listening to clients, you gain insights that lead to successful placements and ultimately build lasting relationships within the recruitment industry.

• Provide Useful Recommendations and Advice?

If there's anything a service provider should try to attain with their clients, it’s going beyond the role of provider to partner. One quick way to ensure this is by being a source of useful advice and suggestions.?

This can help your clients develop trust and confidence in your services and knowledge of the industry.?

For example, if a client is making an unnecessary hire, speak up and offer alternative solutions. Trust yourself enough to steer your clients in the right direction and they will trust you to continue to do it.??

• Don’t make Promises You can’t keep?

If you tell your clients you are going to do something, do it. Every time.?

Your clients cannot be expected to remember the times you delivered on your promises when you fall short. To avoid this, ensure that you set realistic and achievable expectations with your clients.?

Undelivered promises are not a sign of a great long-term partner.?

• Celebrate Successes, Big or Small?

Reaching placement goals is a cause for celebration, but don't stop there. Acknowledge milestones along the way.?

A quick phone call or personalised email celebrating a shortlisted candidate shows your commitment to their process and eventual hiring success. Use technology to automate these communications, freeing up your time for more hands-on ways to keep your clients happy.

• Prioritise clear communication??

Updates, no matter how regular and timely, are not substitutes for conversations. Regular communication is vital, but aim for interactive conversations.

Encourage client questions, address concerns, and be transparent about any blockers you might be experiencing. This open dialogue fosters collaboration and builds trust.?

Use technology like Talisman's messaging tool (Wink Wink) to ensure easy communication, keep everyone on the same page and track action points discussed in every conversation.

• Be Open to Feedback?

Be ready to improve. Ask for feedback from clients after placements through surveys, phone calls or emails.?

Use client response to refine your strategies, address any pain points, and show how serious you are about continuous improvement.?

Taking feedback and incorporating it into your service shows your commitment to being their long-term partner.

• Be Available?

And not in a generic way. For your clients, there’s nothing as important as their current situation and the same should go for you (at least, it should appear so).?

The one-size-fits-all strategy just won’t cut it. Research your clients to make sure that every interaction is as personal as it can get. Recall the last conversation you had, call names, ask for updates, and schedule regular check-ins.?

Your clients will be comfortable and happy with you in no time. And even if they are not, you’ll be the first to know.????

Want to keep your clients happy??

We'll show you how you can with Talisman’s tool. You can build lasting client relationships and win more business with the right software. Book a demo today at talisman.tech?