7 ways to increase Instagram engagement+ Facebook, Instagram, LinkedIn, Meta, Pinterest, Threads, TikTok, & YouTube Updates
Katie McKiever, MA
Award-Winning Social Media & Communications Consultant | Employee Advocacy Strategist | Personal Brand Expert | Brand Journalism Leader | Speaker | LinkedIn Trainer | Thought Leader Partner
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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.
These next several weekly newsletters are dedicated to sharing the seven components, one-by-one, needed for a strong social media strategy, i.e., a Power Presence.?
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This is for personal brands and business brands alike as each principle can be scaled up or down depending on how big of an entity the brand is.
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In the previous weeks, I shared about Power Presence Principles #1, #2, #3, #4, and #5: Purpose, Plan, Posts, Process, and Proximity.
Next up, we have…
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Power Presence Principle #6: Performance
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If a magic key existed to unlock your social media strategy - it would be this principle.?
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You have to regularly look at your social media metrics and track the data to even have a social media strategy.?
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Putting numbers down on paper that represent your goals is how to become more efficient and streamlined with your content.?
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I LOVE diving headfirst into a brand’s metrics and crafting the countless number of stories that the numbers tell. It’s so beautiful, eye-opening, and validating for the person behind the brand all at the same time.?
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If you’ve never tracked your social media metrics before, start simple and build after you feel more comfortable spotting patterns because that’s ultimately what you’re looking for, is patterns.?
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What works and doesn’t work month after month.
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At a minimum, you should be looking at your social media metrics once a month and putting them down either in a report or a spreadsheet or both so you can see the progression and the differences between the months throughout the year.?
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Some of the standard metrics to track:
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You can get far more detailed from here with the metrics that you keep track of, but these are where to start and, in many instances, will be much more involved than brands need to be.?
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Also, I would encourage you to review the metrics with others involved in the brand regardless of whether they have a hand in your social media and marketing efforts. This allows others additional awareness into how content affects the organization directly and allows for additional buy-in.
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Lastly, if you’re part of a larger organization, make sure your leadership sees your reports regularly. The amount of respect for your work you will get from this one act alone is unmatched.
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THE SCOOP
Big thanks to Jackie Koch for having me as a guest on a World's Greatest Boss Podcast episode: Engage, Connect, Succeed: Mastering LinkedIn Trends with Katie McKiever. You can watch on YouTube here.
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FACEBOOK: What’s happening in Canada is fascinating.
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INSTAGRAM: 7 ways to increase engagement.
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LINKEDIN: So much opportunity for influencers on LinkedIn.
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META: This is all such uncharted territory. I just pray that our collective children all grow up as whole as possible because I wholeheartedly believe that social media use at a too-young age vastly impacts mental health.
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PINTEREST: A sneak peek at the types of pictures you’re going to be seeing on your IG feeds from those you follow.
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THREADS: With the upcoming ability to schedule posts on Threads, it might be time to look more into how the platform works.
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TIKTOK: At this point, make sure you're not putting all of your eggs in the TikTok basket.
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YOUTUBE: Netflix was close behind.
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