7 ways to help Franchisee to achieve greater results

Running a successful franchise business is an art which impose the efforts from both sides Franchiser and Franchisee. How to keep this business being successful and to ensure consistency between your own and franchise shops?

Train your franchisee frontline:  Every successful franchise program includes lots of great training for the franchisee. It is important that the training provided is both relevant and engaging. A great training program can mean the difference between success and failure for your franchisee.

Ensure the necessary tools: Without good tools to maintain consistency, whether that is a solid training manual or step by step brand guidelines, simple tools can often dramatically help improve your franchisees compliance with corporate standards which creates consistency between the shops

Enable communication and conversation: Seamless communication from franchisor to franchisee is a key of consistency for franchised businesses. You also never know where your next breakthrough idea is going to come from. Make sure you are getting lots of feedback from your franchisees on what is working and what is not working.

Standardize your activity: One great motivator for a business is to standardize its practices and present a consistent image. It can lead to a greater market share. Without having set standards, it would be very difficult to evaluate the franchisees, to define the gaps and to improve the customer experience.

Measure & Improve: The ultimate key is to be able to measure and improve your consistency across your operations. Make sure you capture the right data and then take action to improve your processes.

Be an open resource, but not a spy:  Have you ever been presenting the results of the Mystery shopping to your franchisee? Have you seen their reaction on this? Many franchisees feel like being “spied” on their operations. These methods we use on mystery shopping are dated and often make the franchisee feel like they are the subject of a spy movie. Be open, communicate, and empower – don’t focus on spying on your team to try to catch them doing something wrong

Be clear on what matters: To be crystal clear on what matters is the most important thing of all. There are loads of things every day that a franchisee needs to worry about, but if you can give clear priority on the 5 things that matter most, you can have a lot more confidence that they will execute your model consistently.

The shared above of course is not a recipe to cure your business but the most of these thoughts are the result of more than 10 years practice leading the sales network where 70% is franchise. That is what we were doing in our Company and it still works.