7 Ways To Discover Your Inner Eddie
We could all do with being a bit more like Eddie

7 Ways To Discover Your Inner Eddie

The last weekend of a recent holiday break, I stretched out on the sofa one last time. Hot brew to hand, I settled down to watch the biographical sports film: Eddie the Eagle.

I have distant memories of Eddie, who in 1988 became the first British sportsperson to compete in Olympic Ski Jumping since 1929. As a kid I remember him being in the news headlines and his memorable morning interviews on TV AM. His name, trademark glasses and that grin were hard to miss.

So I already had a reasonable idea of the plot, when I settled down to allow Dexter Fletcher to retell the story of Eddie’s journey to the Winter Olympics in Calgary.

Two cups (Yorkshire, milk, no sugar), some laughs, smiles and a tear or two later, and as the credits rolled I felt really inspired! We all need to be a bit more like Eddie! He was completely fearless in the pursuit of his dream. He ignored the naysayers and never gave up. What was so overwhelming was his unrelenting positive attitude in the face of so many physical and mental hurdles. Even in the ultimate cauldron of competitiveness, he was the star of the Winter Olympics by coming last. Not only did he remain true to his dream, but he did this by being true to himself.?

So here are 7 things that we could all learn from Eddie:

1 - Stay focused on your goals

2 - Respect the people who say you can’t and prove them wrong

3 - Be positive and embrace positive behaviour

4 - Never give up

5 - Stay humble

6 - Be brave - don’t be afraid of failure

7 - Be your true self

By extending these values out into my work in marketing, I realised that clients and brands also need to be a bit more like Eddie. One thing’s for sure regarding my work at MW-W Group Ltd, I LOVE working with brands that are brave. Being risk averse has its place, but sometimes you just have to pull down your goggles and push off into the unknown. That’s how new and amazing things happen.?

Matt Webster is?Founder of @MW-W Consulting https://mw-w.co

#MakeWavesNotWaste

Emma Brooks

I help Coaches, Course Creators and Speakers to Unlock Growth through Powerful Facebook and Instagram Ads Strategies, AI and Automation.

5 年

Great blog Matt?- loved the Eddie the Eagle film - so inspiring.

Russ Johns

Help More People Help More People (through the power of video storytelling)

5 年

I love #2 Respect the people who say you can’t and prove them wrong.?? Know what the #1?goal is and don't allow your joy to be dismissed by anyone else.? #UBU Thanks for the message Matt W - Webster

Aaron Eckelt

Husband | Father | Product Marketing @ Beamery

5 年

"Be positive and embrace positive behaviour" - definitely!

Marc Kirzeder

Senior Consultant – Changemanagement, communications & enablement

5 年

100% agreed! Especially when it comes down to humbleness and always being yourself. Being to bold about what you believe you can achieve can lead to the loss of valuable supporters on your way. And authenticity is key when you're achieving to convince others to trust you. The story of Eddie was and still is very inspirational..

Christel-Silvia Fischer

DER BUNTE VOGEL ?? Internationaler Wissenstransfer - Influencerin bei Corporate Influencer Club | Wirtschaftswissenschaften Universit?t Münster

6 年

Thank you Matt W - Webster ?? Your inner Kiki??????

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