7 Ways to Differentiate Your Content From What Generative AI Produces
It seems like posts about generative AI have taken over social media.
For marketers worried about being left out, the immediate action items are:
Since this technology is so new, there are still no courses or books that explain how to write content that surpasses all the capabilities of the current Large Language Model.
So, here are some tips to help you make your content stand out from AI. (For the full article go here )
1. Be clear about your article's takeaway and write it down as a sort of mission statement.
Think about the takeaway before you write any piece of content.?Your article will be much more likely to help the reader if you stick to the big challenge you set out at the beginning.
Why this beats AI-generated content: If you approach writing any article, let's say an article about how to make an omlet, with the utmost intentionality, AI will not be able to reach the same level, since it can't uncover the hidden challenges of real-world problems like making an omlet (it has no arms, remember?)
2. Resolve a compelling conflict.
A compelling story starts with a hero who receives a call to action, enters a compelling conflict, and comes out the other end with a win.
Why this beats AI-generated content: Generative AI seems to be extremely able at producing "how to" type of listicles and tutorials. If you've read a few of them, you probably noticed they are fragmented, and do not seem to include a lot of exciting conflicts and drama.
3. Use your own real stories
Parables and real-life examples can help you humanize your work and make you stand out. Speak to your customers, interview experts, or borrow stories from the internet.
Why this beats AI-generated content: Again, bots have no real life experience. Use this to your advantage by including personal anecdotes in your writing.
4. Use your own data
Google can't fact check every article, but you can use Survey Monkey, Google Forms, or Jotform to create your own surveys.
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Google Scholar, Core, PLOS, Statista, Forrester and Pew Research Center are good sources for scientific research papers.
Why this beats AI-generated content: Generative AI can incorporate external statistics and data, but it cannot produce it. Who knows? Maybe your small survey will be used in a future AI-generated article.
5. Build your expertise and reputation
Join expert communities in your niche on Slack, Facebook, Discord, and Linkedin. Introduce yourself, get involved in conversations, and get to know your fellow community members.
If you're not comfortable producing content on your own, aggregate valuable content in a newsletter or a weekly Linkedin post, run your own mastermind group, attend in-person and virtual events, and get featured on podcasts, internet shows, and interviews.
Why this beats AI-generated content: There might be a time where ChatGPT like bots actually scour reddit to interview thought leaders, but until this horryfying scenario happens, let's us humans stick together and help each other produce unique content.
6. Promote your work in ways robots can’t
Google search results will surely gradually include more and more AI-written content.?
But you can boost your human-generated content by distributing your content in a way AI can’t.
Convert your blog post into different formats and share it across social media. Ask for feedback from other industry professionals and encourage everyone in your organization to share it.
Why this beats AI-generated content: Bots don't have friends that share content. Distribution is a great way to make sure your content gets the right exposure it deserves.
7. Use visuals
The reading experience isn't just about the text on the screen, but the visuals that accompany it too. With a strong visual brand identity, you can complete the storytelling process, and elicit emotions that compliment your writing.
Why this beats AI-generated content: While there is generative AI for visuals, like DALL-E2, the two technologies have not been merged yet. Even when they will, you can always have an upper hand on AI by using your own screenshots and original photography.
Final note
At Wordtune, we believe AI should be used to empower everyone who writes, not replace them. That's why we've built Wordtune to enhance your writing and editing capabilities. In this way, more people can benefit from clear, effective, and concise writing.
* This article was summarized for Linkedin using?Wordtune-Read .