7 Ways Data Center Downtimes Can Hurt Your Business
While cloud-based networks are generally regarded as safe digital solutions, they’re often vulnerable to their infrastructure and capabilities. Unfortunately, no security solution nor infrastructure is perfect, meaning that sooner or later, downtime can occur.
That said, downtime is something you would never want to deal with. It can hurt your business in many ways, as we’ll outline below:
1. Hurts Your Brand Image
Cloud-based networks are designed to be reliable, with minimal downtime. While your network being down is not directly linked to your brand, it can damage your brand image. For example, if people are relying on your online services but find that they cannot access your website and the like, your reputation can get tarnished.
2. Creates Damaging Leaks Of Data
While you might be using data that has been backed up on your local network, in the cloud, it’s always at risk of being leaked. A good example of this was earlier in December when a misconfigured S3 bucket from data analytics firm Alteryx was found to be leaking the personal data of 117 million U.S. households.
Downtime can sometimes cause these leaks, so it is always important to be wary of such risks and put in the appropriate actions to reduce them.
3. Potentially Leads to a Customer Exodus
In the case of your data being leaked, it’s a safe assumption that your customers will get wind of it and begin to voice concerns. If this happens, you could potentially see a customer exodus. As such, minimizing downtime is a must to keep your customers happy with your services.
4. Disrupts Daily Activities
If you’re running a business that relies on your cloud-based network, then downtime can seriously disrupt your daily activities. For example, if you’re a digital marketing agency reliant on your cloud-based network and it goes down, you will probably see clients begin to look elsewhere for service.
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5. Disrupts Customer Service
Your customers will typically rely on your business for a number of different activities. These may involve customer service-related issues, such as a software download, or even more complex ones, such as being able to access support for your product.
6. Disrupts Productivity
Of course, the last thing you want to happen is for your cloud-based network to go down and for your employees to be unable to do their job. Not only will this hamper productivity, but it can also lead to the loss of business due to your employees being unable to do their jobs.
7. Makes Your Business Vulnerable to Attack
While this won’t happen every time your cloud-based network goes down, it can happen. Therefore, it’s a good idea to prepare yourself for this eventuality.?
Conclusion
As you can see, downtime can have a massive effect on your business. However, the good news is that it can be avoided. To do so, you should work with an expert service that has been offering cloud services for a long time to help manage your data centers. Why? This proves that they’re doing something right. Keep in mind, however, that downtime is inevitable, but working with the right professionals ensures downtime is minimal and that you are spending more time being available to your customers.
Modius is a world-leading end-to-end solution that provides solutions to manage data centers, smart buildings, and more. If you are looking for?data center management services, work with us today!