Everyone advises startup founders to look for warm intros to investors. Warm introductions are great when you can get one, but overall cold outreach is more effective. It offers significant advantages over relying solely on warm introductions, particularly in terms of reach, independence, scalability, and control over the investment process.
In short, here are seven key reasons:
- Unlimited Number of Investors: While warm introductions can quickly deplete, there's an infinite pool of potential investors you can reach out to with cold outreach.
- Control Your Destiny: Cold outreach enables you to independently drive your fundraising efforts, without relying on favors or other people's actions.
- Systematize and Delegate: Cold outreach can be systematized and delegated to your team or a service provider, allowing you to focus on meeting investors and selling your vision.
- You Own the Relationship: Cold outreach gives you complete ownership of the relationship with the investor, without owing anything to an introducer or involving them in your ongoing interactions.
- No Favors or Awkward Asks: Cold outreach removes the need to keep track of introductions or feel like you're exploiting your personal network for favors.
- Control the Process: Cold outreach can be managed systematically, enabling continuous improvement and adaptability in your approach.
- Scalability: Cold outreach is scalable - you can significantly increase your outreach efforts if you want to accelerate the process.
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