7 visual hacks for LinkedIn posts that capture attention (and hold it)

Let’s face it: the right visuals can make or break your LinkedIn posts.

You’ve got a great caption. You’ve got a solid message. But without a compelling visual, your post just doesn’t stand out. It gets lost in the noise.

Today, I’ll share why visuals are crucial to LinkedIn success and how to pick the right ones to ensure your content shines. And with the help of my AI tool, Viral Ghostwriter 2.0 GPT, you can craft powerful captions that pair perfectly with those images to create standout content. Best of all, Viral Ghostwriter 2.0 GPT is available for free to all my clients.

Let’s dive in.

Why You Need Great Images

The secret sauce to a standout LinkedIn post? It’s the image.

Why? Because people remember visuals far better than they do text. In fact, a well-designed image takes up to 80% of the screen on LinkedIn, making it a key part of catching attention as users scroll through their feeds.

But it’s not just about any image. You need one that’s designed for maximum impact, which leads us to the next point: size.

The Perfect Image Size

You’ve probably seen a lot of distorted images on LinkedIn. Why? Because people aren’t using the right dimensions.

The best size for LinkedIn images is 1080 x 1350 pixels. It’s large enough to dominate the screen but still looks sharp across devices. Funny enough, this size works across most social platforms like X (formerly Twitter), Instagram, and Threads, so it’s a good habit to stick to.

Think of it this way: with 1080 pixels to work with, you’re covering more of the screen and ensuring your visual pops.

5 Types of Images That Perform Well

Not all images are created equal. So, which ones should you use? Here’s what works best on LinkedIn:

- Infographics: Simplify complex ideas. Visually share stats or processes.

- Quote Cards: Highlight key insights or takeaways. Make them relatable. Personal stories, combined with these quotes, can add impact.

- Tweet-Like Designs: Unique visuals that reflect your brand. These designs look like Twitter posts but stand out as part of your personal branding.

- Illustrations: Visualise concepts and simplify them with the right visuals.

- Book Quotes: These visuals are super trendy on LinkedIn and often perform well. Use quotes from popular books or thought leaders.

The Power of Personal Photos

Contrary to some advice, personal photos do matter. In fact, sharing a personal story with a photo boosts engagement by up to 280%. It’s one of the easiest ways for people to get to know, like, and trust you.

Here’s what I recommend: one personal story per week with an accompanying personal photo. It helps your audience connect with you on a deeper level and builds recognition over time. By balancing personal insights with professional content, you’ll drive engagement across all your posts.

The Ultimate LinkedIn Image Guide

To make your LinkedIn visuals stand out, you need to use the correct sizes. I’ve put together a guide to help you optimize your images across LinkedIn. Here are some key sizes to keep in mind:

For LinkedIn Personal Profiles:

- Profile Picture Size: 400 x 400 pixels

- Banner/Background Photo Size: 1584 x 396 pixels

For LinkedIn Company Pages:

- Company Logo Size: 300 x 300 pixels

- Banner/Cover Photo Size: 1128 x 191 pixels

For LinkedIn Posts:

- Single or Multi-Image Posts: 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait)

- Article Featured Image: 1200 x 644 pixels

- Article Banner Image: 600 x 322 pixels

- Blog Post Link Images: 1200 x 627 pixels

- Carousel Posts: 1080 x 1080 pixels or 1080 x 1350 pixels (portrait)

- Preferred Format for Carousel: PDF

For LinkedIn Newsletters:

- Cover Photo: 1920 x 1080 pixels (cropped to 16:9 aspect ratio)

- Logo: 300 x 300 pixels

- Small Images: Maximum 432 pixels wide

- Large Images: 744 pixels wide

- Large Oversized Images: 1128 pixels wide

7 Top Resources for Creating Images

You don’t need to be a designer to create impactful visuals. These tools make it easy:

1. Pinterest

Great for inspiration.

- Search for ideas related to your industry.

- Save pins that catch your eye.

- Use them as a starting point for your own designs.

For example, type "infographic + [your niche]" or search for "book quotes" to find quotes that resonate with your message.

2. Google Images

Find images, but be cautious.

- Use the "Tools" option to filter by usage rights.

- Always ensure you have the right to use an image.

3. Instagram

A hub for visual trends like book designs, infographics, and quote cards.

- Check what’s viral in your niche, especially through the Explore tab.

- Build your own algorithm by liking, saving, and commenting on relevant posts.

4. Canva

User-friendly design tool.

- Offers templates tailored for LinkedIn.

- Customise with your colours and fonts.

- Free and premium options available.

Pro Tip: Use the “Template” feature on Canva and search for “quotes” to customise designs that resonate with your audience. Just make sure the designs align with trends you’ve validated on Pinterest or Instagram.

5. Ideogram

AI-powered image generator.

- Generates design ideas based on your input.

- Helps when you're stuck or need fresh concepts.

Example: Use the prompt “1% better every day” to create motivational graphics in a 3:4 format.

6. Midjourney

The best AI image generator for creating unique visuals from text prompts.

- Describe what you want, and the AI generates the image.

- Great for creative, artistic visuals, but not recommended for infographics or quotes.

7. DALL-E

Another AI image generator from OpenAI’s ChatGPT.

- Enter a detailed description, and DALL-E will generate an image based on your prompt.

- Less effective for text-based images but still useful for custom visuals.

The Power of Viral Ghostwriter 2.0 GPT + The Right Images

Here’s how you can create killer LinkedIn content: Pair the right visuals with AI-generated captions using Viral Ghostwriter 2.0 GPT, a tool designed to help you craft perfect LinkedIn posts.

Step 1: Find the image.

A client of mine, is all about helping entrepreneurs be more productive. So, we start with an image that resonates with that theme. I find book designs on Pinterest and select a quote that pinpoints the fears his audience faces.

Step 2: Make it yours.

I head to Canva, personalise the design with a few adjustments, and make sure it’s aligned with Anisha’s branding. Pro tip: Book designs often outperform other formats, so stick with what works.

Step 3: Write the caption with Viral Ghostwriter 2.0 GPT.

Once the image is ready, I use Viral Ghostwriter 2.0 GPT to craft the perfect caption. The AI transforms a rough draft into a polished post, optimised for engagement and clarity.

It’s Time to Level Up Your LinkedIn Images

Want to stand out on LinkedIn? Start with great visuals. Here’s what you need to do:

- Use the right size: 1080 x 1350 pixels.

- Stick to images that add value: infographics, quote cards, and data visuals.

- Share one personal photo post per week to build trust and recognition.

- Leverage tools like Viral Ghostwriter 2.0 GPT to upgrade your captions and make them shine.

Are you ready to make your LinkedIn posts unforgettable?

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Your Next Steps

1. Create a LinkedIn post with a 1080 x 1350 image.

2. Share a personal story with a photo this week to see the engagement boost.

3. Pair your visuals with a caption from Viral Ghostwriter 2.0 GPT.

4. Watch your audience connect and engage more than ever before.

Want to work with me and access Viral Ghostwriter 2.0 GPT for free? If you’re ready to level up your LinkedIn strategy and grow your influence, let’s chat. Click here to book a consultation and start building your standout LinkedIn presence today!