7 Unique Marketing Ideas to Promote your Construction Industry Business.

7 Unique Marketing Ideas to Promote your Construction Industry Business.

Construction is an industry that provides many opportunities to market. By keeping a balance between your online and offline marketing efforts, you'll be able to expand your audience and reach as many new potential customers as possible.

By being unique and creative with your marketing efforts, your construction business will set itself apart from the competition and drive new business your way.

I've gathered seven unique construction marketing ideas to help you step up your marketing game! 

1. Donate leftover materials after your project is complete.

Sometimes it can be hard to figure out what to do with extra materials, and it can cost money to remove them. So, donate the materials to a local non-profit!

Then reach out to area publications to try and get some PR. Make sure the organization includes a link to your website in their social media and on their website when they promote the project.

It’s a win-win for everyone!

2. Every surface is a marketing opportunity.

In Copenhagen there are lots of converted shipping containers that are eye-catching and offer a unique way to market.

Shipping containers may not be available in your area, but hopefully this idea will spark your creativity to find flat surfaces to show off the company.

3. Partner with schools in your area.

Show the youth of today how projects go from start to finish and inspire young minds to join your industry.

Contact your local school district and ask them if they’re willing to partner with your firm in order to demonstrate how the industry works. You don’t have to offer it to every student.

More than likely you can find vocational classes in any high school, college/university, or community college that would show some interest. It’s good press and it’s a great way to source local talent early on.

4. Recycle Materials into Artwork.

Reach out to local artists and offer them a chance to pick through your used or scrap material to make artwork. Most cities have an art center or at the very least college students that are looking for a project.

Enjoy the knowledge that you are helping kids learn, keeping stuff out of the landfill, saving money on disposal costs, and (if your accountant says it’s okay) getting a tax break.

Here’s a good article to read.

When applicable, ask that your company be mentioned in whatever is made. Also ask for your website link to be added to their Donor page. There’s never a shortage of creative folks who would love some free materials to work with!

You might want to consult your lawyer to make sure you’re alright with donating materials before doing so.

5. Get Personal on Social Media.

For both construction industry companies social media is a great opportunity to show the more personal side of your business. If you aren’t active on social media, you’re missing a huge opportunity to grow your business.

Here are some suggestions of what to share:

  • Share a glimpse into life behind the scenes at your office or in the field
  • Showcase the team softball league championship. Even if the team loses, it’s still great to post - we’re all human after all.
  • Share your employees working on local non-profit projects.
  • Show photos of projects-in-progress. No selling, just unique content that showcases your projects and staff working on them.

When you’re a resource to your customers, they keep coming back for more. Exciting content keeps them interested and your business top of mind.

If you weren’t sure: Facebook is more for B2C (business to consumer companies) and LinkedIn is better for B2B (business to business companies).

My 80%/20% rule: only 20% of your posts should be “salesy.” People don’t want to be sold to. Your business will resonate better with prospects when you're personal - it’s called “social" for a reason.

6. Pictures Speak Louder Than Words - So Use Them.

Toot your own horn by sharing your recent projects by taking great photos of them. This is too often overlooked by construction companies.

Your website should be full of beautiful sharp photos of your projects. Great photos keep people on webpages 67% longer. Divide your project gallery into sections (like Civic, Institutional, Education) for easy navigation. Each photo should be edited for presentation.

Data shows that the credibility of a company that uses high-quality, professionally edited photos on their website increases by 186%. So, think twice before taking out your cell phone and snapping away. If it’s not in the budget to hire a pro, at least read up online the best way to take a photo of your “subject."

7. Free Bottled Water.

On a hot day provide free bottles of cold water set up on a few tables for passersbys. This is a way to show your company is a good neighbor but also a great way to get on the local news.

You can even try donuts and coffee in the morning. Make sure to announce it on social and also put up signs. This works well especially well when you’re in a busy part of town.

Conclusion

Creating a strong marketing plan for your construction company isn’t always a matter of having a big budget.

It’s also about being open to something unique and creative to build your brand awareness.

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