7 Types of Video Your Business Needs
Get Ahead of the Competition with Amazing Video Content
76% of marketers say video has helped them increase sales and traffic.
Video is your BIGGEST opportunity in 2019!
Businesses are facing more competition than ever before. Most businesses are investing in paid search advertising and search engine optimization (SEO), utilizing social media, increasing positive reviews online, and possibly even investing in advertising on social media sites like Facebook and Instagram. While it’s important to continue focusing on each type of marketing mentioned, you have to invest in strategies your competitors have not embraced yet. And what most businesses, especially local businesses, have failed to incorporate into their marketing – video content.
There’s a reason Facebook and Instagram are building out video platforms on their site – people love video. In fact, over 100 million hours of video are watched per day on Facebook. For YouTube, it’s over 1 billion a day! Cisco has projected that more than 80% of all Internet traffic will be video by 2021.
Is it really worth it for your business to spend time creating video?
- Video marketers get 66% more qualified leads per year
- Video marketers achieve a 54% increase in brand awarenes
My client, Mitchell Medical Group in NYC, now has patients coming from across the country as a result of his video content. For more reasons on the importance of video content check out my blog – 9 Reasons Why Video Content is Important.
Creating video content isn’t a new marketing strategy. It’s just one that most have yet to adopt even though it’s becoming more important on EVERY platform and channel.
Video production is more cost effective than ever – you can shoot high-quality video with your smartphone. Plus there are inexpensive, easy-to-use editing software platforms like Filmora by Wondershare making it easy to do basic editing. And the more authentic the content, the better which means you don’t need to invest in having a video production company create video for your business.
If you want to stay ahead of the competition and grow your business then you can’t afford to not incorporate video into your marketing strategy.
7 Types of Video Content Your Business Needs
- Team member introductions
- Office tour
- How-to and FAQs
- Product / explainer
- Customer testimonials
- Educational / informative
- Advertising
BONUS TYPE: Live video on Facebook
FINAL THOUGHTS.
Only 9% of small businesses use YouTube which means there is a LOT of opportunity when it comes to leveraging video to get ahead of the competition. Marketers who use video grow revenue 49% faster than non-video users.
According to Wyzowl’s The State of Video Marketing 2019, 87% of people would like to see more video from brands in 2019. Why not give consumers what they want?
Click here to read the full blog post on 7 Types of Video Your Business Needs.
Blog includes example videos and more detail on how to create each type of video and why they should each be an important part of your marketing strategy.