7 Top Products in Promo (and Some to Watch)

7 Top Products in Promo (and Some to Watch)

If you were to have conducted a Google search of the most popular promotional products for 2025 at the end of last year, visited every link on the first two pages of search results, and tabulated what was mentioned, you would have seen some predictable overlap. The top products are at the top for good reason, so it’s difficult to unseat them. Without fail, top products are relatively easy to transport, usable/reusable, and provide opportunities for frequent, if not daily, visibility.

On the Rise

Instead of beginning with the most common promotional products, let’s look at some up-and-coming promotional products that have been growing in popularity. (Scroll down if you’re okay missing the tea and just want to see the list.)

The Umbrella: A Hero on Stormy Days

You never have an umbrella handy when you need it, but thanks to a promotional giveaway, you stayed dry despite an unexpected shower. How much gratitude will you feel for the brand logo now dripping with the rain it kept off your head?

Make Friends with Ear Buds

It doesn’t get more portable than pocket-sized. Whether they use them to listen to their favorite podcast, an audiobook, or a movie soundtrack that drowns out the airport noise, recipients will remember your brand every time they pull their ear buds out of the branded case.

Keyrings Hold the Keys to Great Brand Awareness

Sometimes the profound is hiding in something simple. Keyrings hold access to everything in our lives from homes to cars to safe deposit boxes. “But what about people who have keycards or access everything from their phones?” Valid question. Enter: trackers. Keyring-sized and -shaped tracking devices ensure recipients will still be able to get in when they’ve been locked out.

Most Popular Promotional Products Currently

You know them. You love them. [drum roll] Without further ado, the list you’ve been waiting for:

1.????? Drinkware: tumblers, mugs, stainless-steel water bottles

2.????? Bags: totes, fanny packs, backpacks, lunch bags, duffles, coolers

3.????? Apparel: t-shirts, hats, jackets, fleece wear, polo shirts

4.????? Notebooks: journals, reusable notebooks, portfolios

5.????? Chargers: for phones, laptops, tablets, game systems

6.????? Pens: from ballpoint to rollerball, stylus to fountain, custom sets

7.????? Wireless speakers: pool side, shower side, bed side