7 tips to take your event from tame to transformative.

Pre-event nerves got the better of you?

Charged with curating an impactful, engaging and memorable event but don’t know where to start?

Don’t worry, I got you.

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We’ve organised a LOT of events. With exceptional results.

The repeat business speaks for itself.

Yet

We don’t rest on our laurels.

We revel in pushing organisations out of their comfort zone (You’d be disappointed if we didn’t!)

?

Last year, we fine tuned our approach being braver with our clients to ensure event success.

The results were incredible with many businesses immediately rebooking for 2024.

I wanted to take a deep dive into the secret sauce

Why were these events so transformative?

Was there a formula?

Here's what I discovered...

1. Invest in the arrival experience - You have 7 seconds to make a first impression. Holds true for an event. Experience is everything. Long queue at check in? No coffee on arrival? Delegates unsure where to go? What to do? Might be hungry. Hook delegates in from the start rather than lose them to complaints
2. And don’t forget the grand finale– we all know that feeling when we invest in a box set only for the ending to be a damp squib. End with impact to ensure a lasting POSITIVE impression
3. Be Brave – It's pointless investing all this money and getting people out of the office only to do same old same old. Be brave do something different. In the past, we have had our delegates singing, painting , re-enacting Shakespeare – spoiler alert – they loved it. Einstein said, “The definition of insanity is doing the same thing over and over again and expecting a different result."
4. Focus on the hygiene factors – We all know Mazlow’s hierarchy of needs. It makes sense. It is simple people – Ensure basic needs are met to ensure max engagement. Good food, good coffee, comfortable bed, ease of travel. Grant your delegates the freedom to focus on content without distraction of unmet needs.
5. Find your north star – What's the purpose of your event? Unearth it, guard it, be clear and share with all parties and bring them along for the ride. Trust me it is the turn key of event success. ?Don’t know your "why"? Invest time to uncover it. Designing an event without a purpose is like paddling in open sea without a final destination. You may, or may not get there. Often by luck not by judgement
6. Create a theme and embody it – ?Make it immersive. Ensure your guests live and breathe the identity. Help them along the way with a carefully selected venue, killer event design, meaningful touch points. It's the golden thread, informs the conference and worth the effort.
7. Think about your audience – We talk about inclusivity but what does it really mean? Walk in the shoes of the delegate and focus on equity from dietary requirements, accessibility needs and content to engage neuro-diverse audience. It's important, for all participants, to enjoy and have an equal opportunity to experience a memorable, meaningful and engaging event.
8. BONUS: Get a dancefloor - Trust me! You won't regret it

Of course there's more....(I could write a book...hmmm ??)

The above is good start.

What are you waiting for?

And if you need any help, you know where we are.....

#transformation #events #exceptionalexperiences #thewentworthcollective #collectivethinking #highperformingteams