7 Tips for Presenting to Attract Clients

Dishonesty

Stupidity

PowerPoint

I've attended quite a few free?webinars in the last couple of?weeks.

I find?it?interesting to see how other presenters go about selling their wares to their audiences.

On many occasions,?presenters informed?audiences?their presentation wasn't about trying to sell stuff.

Ahem, um... with respect, I beg to differ because -?

• It's free!?(Nothing spells someone's-gunna-try-to-sell-me-something quite as clearly as?a zero dollar entry fee.)
• We don't believe?you're putting on a free two-hour webinar because you have?spare time.
• You're telling us the price of your services and how to access them.
• You're constantly telling stories of previous clients who have achieved MASSIVE results in an off-hand kinda way as if the recollection of it just popped into your head, you know... coincidentally.??
• Without warning, you introduce existing clients from the audience to provide testimonials.
• These clients have been?reacting positively to everything you've said?with big nods and are hyperactively?reinforcing everything you say in chat.

With all that going on...

How could it be about anything other than trying to sell stuff?

Anyway, so I'm sitting in my fourth?Zoom room?audience of the week with a handful of others watching yet another PowerPoint presentation from someone selling me something while telling me they're not.

How many problems?can you spot in?this scenario?

These are the obvious ones...

1. Dishonesty from the presenter.
2. The presenter is treating the audience like they're stupid.
3. The presenter is asking their audience?to sit through yet another painful PowerPoint.

Three strikes.?

Here are a few more strikes...

1. You can't build a connection with your audience while asking them to do something they dislike?- sit?through another boring PowerPoint presentation.
2. Because I sensed dishonesty on several fronts, my bullshit meter has moved itself to the Ultra-Sensitive setting so?now I'm questioning?everything?you say. How likely is it I'm going to buy something from you now?
3. You're selling something a gazillion other people sell and selling it deceptively. Even if I need your?product, why would I buy it from you?
4. Since you've broken my trust in you, I'm now only?here for the information you share which?I'll use?to solve my problem without you or get help elsewhere.

!!!Presenters, please be honest with your audiences!!!

They are not stupid.

I think there is a common expectation from audiences attending free webinars - the presenter will try to sell you something.?

Frankly, I'm okay with that. Someone is putting in some effort to put on a show and they want the chance to get something in return. Fair enough, I say.

So please stop telling me you're not trying to sell me something when it's so clear that you are.

Nonetheless, as a presenter,?here's a?question you may like?to consider...

As soon as your audience senses you're trying to sell them something, are they likely to open up to you or close off?

I think we all know the answer to that one so here's the follow up...

If you know they're likely to close off, how likely are you to get a client?

While I'm not opposed to people trying to sell me something at a free webinar, I'm also highly unlikely to buy anything because I don't like people trying to sell?stuff to me.

I suspect I'm in the majority.

All of which presents quite a conundrum...?

How is a presenter to put on a free webinar and generate clients without trying to sell stuff?

Seven?Tips for Presenting to Attract Clients.

(Be warned, you may?need?a little bravery to implement some of them.)

1. Own that Room.?I'm talking 100% proprietorship. You are the centre of their universe for the duration of your presentation. You and only you.
2. Give?the Information Your Marketing Promised.?All of it. Don't hold back. If you don't deliver on your promise you've deceived them and trust is broken... game over.
3. Keep Them Interested and Invested.?For every single second. Not for half the time. Or 75%. You need them in the palm of your hand for 100% of the allocated time.
4. Cameras On.?If their camera is off, so is their mind.
5. No PowerPoint.?None. Zip. Nada.?I'm sorry to inform you but you may as well shoot yourself in the foot?and limp?home now if you use PowerPoint. It doesn't matter?how informative or entertaining your slides?are. You'll probably need some courage here but please, ditch them now.
6. No Breakout Rooms.?None. Zip. Nada. As above.?
7. Get Comfortable with Silence.?This is often the hardest one to come to terms with yet mastering it will change your world. It's all right, everyone gets there?once they?know why it's necessary and when to employ it.

This newsletter is a four or five minute read.

The?"How to Win Clients from an Audience"?workshop goes for 3-hours in a group session and 90-minutes 1-2-1. That's four and a half hours so I can't fit all the answers?in a newsletter.

Please be assured, the?workshop is not about producing polished presenters. I'd fail at that. It's about producing presenters who can -

• Follow?a template
• Master a few delivery techniques
• Sort out their tech
• Be brave enough to do it all without a single PowerPoint slide or breakout room
• Give their audience the option?to buy the?offer without selling anything.

Oh, and you won't be required to memorise large slabs of baffling verbosity either. I can't do it so I wouldn't expect you?to.

Really, this?isn't hard. Bloody hell... I can do it!

If you're interested enough to learn?more, there's a link below you may like to hit.

Either way, stay wonderful.

Steve.

https://referralacademy.com.au/workshop-how-to-win-clients-from-an-audience/