7 Tips to Optimize Your Website's SEO: Make Sure You're Winning
Ouna Kevin
Hotel writer | Vacation rentals writer | Hospitality Content Strategist & SEO Writer | I help hotels, vacation rentals, B&Bs, resorts and hospitality businesses attract more bookings and reservations
You've tried the SEO tricks and tips that you found online. You've optimized your website for keywords, meta descriptions, alt text, URLs, backlinks, and more. Yet your website still ranks low in search engines. So what else can you do? Follow these 7 tips to optimize your website's SEO so that it becomes a Google powerhouse!
Make sure your website follows the latest SEO guidelines
It's key to ensure that your website is following current SEO guidelines. If your website doesn't follow the latest SEO guidelines, it may not rank on search engines. You can check the current Google guidelines by visiting the official Google Webmaster Tools pages.
Make sure both your website's mobile and desktop versions are similar!
If you have a web page that has a mobile version and a regular version, make sure they are identical down to every single word. The reason for this is that some search engines like Google give preference to websites with mobile-friendly designs.
Be aware of any spammy websites on your website
A good way to find spammy websites is to look for any sites with the same website design and content on your website. It's a common practice for bad websites to copy other successful websites and then sell their results as their own. Even if you don't see them on your website, it's still a good idea to be aware of any spammy websites that might be out there.
Optimize images for searchability
Images are very important parts of your website. They're used to illustrate ideas and concepts, help users understand a product or service, and draw in new customers. Images are important for search engine optimization. Make sure that you optimize your images so they show up in search results as much as possible. This includes adding alt text and keywords, plus creating a thumbnail image that viewers can easily find with Google Image Search. Ensure that the text on every image is readable from a small screen size and the alt text includes keywords relevant to what the image is about. Make sure each image links back to its homepage where it can be seen in full-size form.
领英推荐
Create a unique title for each page
One of the best ways to optimize your website's SEO is by creating a unique title for each page on your website. You'll want to make sure that these titles include keywords that are relevant to the content of the page, but you should also take care of long-tail keywords as well. It's important to be able to find your target audience with these long-tail keywords and make sure they're actually seeing your content.
?Update your meta descriptions to be descriptive and compelling
Meta descriptions are important aspects of SEO. They are a snippet that appears in search results when someone searches for your website. To rank better, make sure the meta description is descriptive and compelling. This means that you should include keywords in your meta description, but it needs to be written in a way that is clear and concise so that people can easily understand what your business does. For example, if you were trying to sell an online course on how to create web pages, your meta description might read: "Learn how to create web pages using our easy-to-follow tutorials."
Include keywords in both the URL and the page title
Don't only include keywords in your backlink profile. While there are many benefits to including keywords in the URL, it's important to include them in the page title as well. This will help you rank higher in search engines and get people clicking on your site.
Include a backlink from a relevant authoritative site
The first tip is to include a backlink from a relevant authoritative site. This will help improve your website's ranking and make it easier for people to find you. This can be done by adding a link to your website from another site that already has a high ranking in the SERPs. The best way to do this is by using social media. Social media websites with large audiences are perfect platforms for building links and getting others to reach out to their audience about your website. This can also be done on other websites. In fact, many websites are even more receptive than social media sites when it comes to sharing links with other websites.