7 Tips to Increase Your Online Influence
Social Media & Your Online Presence
Whether you use social media to boost your business or personal brand, it is important your followers feel a connection to your brand. They want to know your authentic story, see your struggles and failures, and cheer you on toward your victories.
When it comes to branding yourself well, the more you make a personal connection to people the more trustworthy you will become to them. And the more trustworthy you become to them, the more they will want to buy from you and do business with you.
To build that personal connection and your brand, it is important to use social media to focus on these 7 branding tips. The more you focus on these tips, the more success you will find in building your brand and your business.
Add Value
Before you can earn the trust of your online audience and a potential buyer, you must give them a reason to trust you. That will require you to add value to them by providing them with superior products or services that help to solve their problems.
The more you can set your product or service apart from your competitions’ by showing how it adds more value than theirs, the more trustworthy your audience will consider you. The benefit of this is the more value you add to your online audience the more you will be able to position yourself as an authority in your industry.
Identify Your Ideal Client
After you decide on what core products or services you will offer, you must identify who will most likely buy from you or do business with you. That person or type of person is your ideal client, and you want your brand message to resonate with that type of person.
The more you can create a brand message using the keywords and key phrases your ideal client uses in their content, the more they will feel a connection to you. You can use that connection to your advantage by gaining their trust and their loyalty.
Survey Your Audience
Once you identify who your ideal client is, you will want to ask them questions to help you discover their pain points. You can do that by sending them a customer questionnaire after you work with them or you can send out online surveys.
Here are some platforms you can use to survey your audience:
By asking your ideal client questions, you are able to:
Not only are questions an important part of branding yourself, but they're also an important part of your SEO and content strategy. Asking and answering the right questions will set you apart from your competition and set you up for success.
Offer Relevant Solutions
After you collect enough surveys from your ideal client, you will want to use their answers to create relevant solutions. The more you can help your ideal client overcome their pain points the more relevant your solutions will become to them.
So, the questions you ask in your survey should help you to understand their business challenges & what solutions would be of value to them. The more you can get inside the mind of your ideal client the more they will want to hire you, do business with you and buy from you.
Create a Powerful Brand Message
Along with determining what relevant solutions you can offer to your ideal client, you will also want to create a brand message that resonates with them. You may offer sales coaching, but not everyone looking for a sales coach will be attracted to your offer.?
The more you can determine the type of sales person you want to target, such as by the type of product they sell or the industry they work in, the more you can identify your ideal client. This will help you to create a better brand message that will resonate with those people who are most likely to buy from you or do business with you.
Answer Questions
By offering relevant solutions to your ideal client, not only in your products and services but also in the content you provide to them online, you position yourself as an online authority. They will begin to see you as an authority, which will lead to them wanting to buy from you and do business with you.?
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Below are some ideas of where you can go to answer people’s questions.
Build an Online Community
Though it will take time to build an online community that consumes and engages with your content, the key is to communicate to your ideal client with empathy. The secret hack to this is to get their email addresses and, if possible, their phone numbers.
To do that, you will want to create an offer your online audience considers worth trading for their contact information. But the more information you ask from them, the more value you will need to add to them.
By doing this, you will not only gain their contact information, but you will also build trust with them because they know they will receive value from you. They will become less hesitant to give you their contact information, thus making it easier for them to do business with you or buy from you.
Focus On Value Based Relationships
Perhaps you are familiar with the idea of building a ‘Dream 100’ list, which is a list of the top 100 entrepreneurs and/or online influencers you want to work with or do business with. The key to building this list is not to do so only for the purposes of growing your brand, but to offer something to online influencers with whom you want to connect that will help them serve their audience.
When it comes to connecting with an online influencer, they are often more focused on creating a brand that serves their audience than they are on making a sale. They want to make more sales, but their focus is on making a sale because they know their product or service serves their audience.
So, for you to connect with them on a business level, it is important that what you offer helps to increase the value of their offering, so they can serve more people. Think about who you would partner with and why, and then ask yourself what value you could add to a particular online influencer if they asked themselves the same question about you that would make them want to partner with you.
Off to Online Marketing
Of course, there are many other ways you can promote your brand online, but the above steps will help you to build a sustainable brand. You will need to decide which of these branding strategies you are going to implement, which online tools you are going to use to implement them, and how you are going to implement them.
?Though, the more you implement these strategies, the more you will attract your ideal client to you. And the more you attract your ideal client to you, the more you will earn their trust and grow your brand.
About Me:
I'm a?#brandstrategist ,?#contentcreator ,?#ghostwriter ?& founder of?We Set Brands On Fire . I've worked with such online influencers as?Carlos Gil ?&?Cathy Hackl . And the Content Hacker herself,?Julia McCoy , listed me as a featured expert in her book, "Skip The Degree, Save The Tuition " & on her site?savethetuition.com .
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