7 Tips on "How to design your own Logo?" A Step-By-Step Guide

I ordered a burger and it took my nephew just a glance to look at the brown bag with Yellow Coloured “M” to figure out it was nothing else but McDonalds. This corporation spends approximately half a billion dollars on advertising worldwide, and its logo is the second most recognisable after Apple's logo.

When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you don’t want it to take up too much space. That is the greatest challenge – to be able to create a winning impact within the space constraints. Here are the 7 factors you need to consider to have a logo that spells success!

1. Research: Always helps in developing effective logos.

Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals – both short and long term. You also need to know the demographics of the target audience.

2. Uniqueness and Appeal: Two characteristics of great logo design.

You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.

3. A simple, memorable logo design.

One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.

4. Logos need to be flexible.

There are so many companies who invest a fortune on their logo design only to realise later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colours. The colours used need to match well with any background while also helping the brand to stand out.

5. Avoid cluttered logos.

One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!

6. Legible Font

You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.

7. Colors : Game Changers

Great logo design will always focus on using complementary colours that look good against a black or white background but what about the colours inside the logo.

There is a thing called colour psychology that determines subconscious response of people to your logo depending upon the variety of colours used in the logo. You can refer this image below to select which colour goes best with your logo.

Resources that you can use for logo design:

1. Logospire
2. Brandcrowd
3. Canva

Final Judgement

I suggest using an AI based tool called brandmark.io to get an AI based score of your logo based upon different criteria. If you are not a big fan of computers, you can simply send it to your friends and get a personalised feedback for the same.