7 Tips to Grow Your Online Store With UGC Video Reviews
To drive conversions in 2023, your online store needs more than just written reviews. It needs video reviews by real people.
Why? Video reviews are the new way to shop online. Shoppers rely on videos to learn about new products instead of reading about them. In fact, 81% of people say they prefer to watch a video review over reading a text review.?
But it takes more than just producing UGC video reviews. To grow your online store, you need a strategy for how you ask and use video reviews on your website.
In this article, you'll learn:
Here are 7 Tips to Grow Your Online Store with UGC Video Reviews:?
1. Ask Your Customers?
To get truly authentic video reviews, you need to tap into the source - your loyal customers. Sort through your email list to find your repeat shoppers, then send them a personalized email and incentivize them to record a video review.
Your shoppers will appreciate seeing real reviews by others who’ve purchased and used the product.
2. Keep Videos Short?
Short-form video is the way to go in 2023. Think about the videos that go viral on social media. Typically, they’re created by real people and last just under a minute long.?
While capturing attention with video is easy,?holding it is tricky. Most video marketers claim the optimal length for short-form video is between 31-60 seconds long.?To keep your shoppers invested, ask your customers to keep their reviews short.
3. Use Videos on Your Product Pages
So, what’s the best way to show customer reviews on your website? Choose the correct pages. Your product pages are ideal for showing off your glowing video reviews. For best results, pay attention to where you place them on the page.
The easier it is to find your videos, the better chances of them leaving a positive impression on site visitors.
4. Share Video Reviews on Social Media?
Once you produce video reviews, you can use them as content for social. UGC videos are like gold in 2023. So make the most of your content by repurposing your videos on platforms like YouTube Shorts and TikTok.
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An excellent strategy to drive traffic to your site is by turning your video reviews shoppable. Custom CTAs allow you to direct anyone watching to buy on your product pages.?
5. Leverage Video Analytics?
To see the impact on your business, track your video performance. Dive into video metrics to understand how shoppers interact with your videos and how you can improve.?
Tracking and analyzing video analytics will help you drive better ROI and grow your online store.?
6. Pair Video Reviews With Text Reviews?
It’s likely you already have customer reviews on your website. To drive the most growth for your online store, consider combining text and video reviews on your product pages.?
What are the benefits of having both? Video reviews overcome the stigma of fake text reviews. They’re highly trustworthy to shoppers because they can see and hear reviews directly from real customers' mouths.?
Having both on your website helps strengthen your positive reviews and boosts shopper confidence in your products.?
7. Automate Your Ask
To drive true growth for your online store, you need to produce ongoing video reviews your shoppers can binge-watch. We mean as many videos as you can get.?
Producing hundreds or thousands of authentic videos requires more than one-off emails. You need to automate your asks with crafted messages that get your customers to actually record a video. Video technology can help you do that.
Grow Your Online Store With StoryTap
In 2023, you need authentic UGC video reviews on your website. Applying the strategies in this article will help you grow your online store and build trust with your shoppers.?
Investing in a video review platform will help you grow faster.?
StoryTap is the leading video platform for eCommerce that automates the production and distribution of videos at scale. ?
The platform taps into the voices of real people to produce authentic video reviews that resonate. Brands that work with StoryTap see an average +40% increase in site conversions among video viewers.?
Book a demo today and see how StoryTap can help grow your online store with UGC video reviews.
This article first appeared on the StoryTap blog at https://storytap.com/blog/grow-ecommerce-store-video-reviews/