7 Tips To Detect Applications That Buy
If you're stressed out because your entire week is booked full of sales calls, just don't take as many.
You'd be amazed at how much time you can free up by just being more selective on who has access to your time.
As a side effect, you'll only get on the phone with high quality leads who have the potential to convert.
"App filtration" is low-hanging fruit we try to implement with all our clients.
And it's the easiest way for us to get them some quick wins.
Here are 7 tips to detect applications that buy (and reclaim your time and sanity):
1) Audit the "buyer" apps
Schedule some time this week to go through all the applications of people who became clients.
Do this in one sitting.
You'll start to see trends emerge.
You can use them to identify "buying" applications in the future.
Side note: these apps are pure gold for your marketing.
2) Language that shows they're paying attention to you
Applicants who talk about you a lot...
"I loved when you said xyz, it really resonated with me"...
"I was watching your video on abc and it really clicked"...
...are people who'll show up with a lot of trust and are likely to buy.
3) Language that communicates they're ready for a change
People who give you longer, detailed, specific answers are more serious about finding a solution to their problem and more likely to buy.
You can straight up reject people who give one-word answers on your application.
Be very protective of your time.
You can always book more calls.
You'll never get the time you waste on bad calls back.
4) Filter your apps several times a day
Comb through your applications in the morning, evening, and if you can, during the day.
Filter out the bad applications.
This will keep your calendar spots open for good prospects.
5) Discriminate against weird emails
Weird emails. DELETE.
Who in God's name has an @aol email in this day and age?
Gmail is a good email.
Domain names, good email.
Firstname.lastname, good email.
FairyPrincess76, not a good email.
You get the idea.
6) Is their dream big enough?
This is super important if you sell a "make more money" type offer.
If you sell an 8k product and your prospect only wants to make 5k a month, you're not going to make a sale.
I don't care how good a salesman you are.
But if their goal is to make 50k a month, there's real potential for a deal.
Another example, let's say you're in the dating niche and you help clients find love.
If your prospect doesn't believe love exists or that it's possible for them, they aren't going to buy.
But someone who says...
..."I know there's someone out there for me. I just don't know what I'm doing to attract the wrong kinds of people. And I need to figure it out because if I don't, I won't be able to live the life of my dreams"...
...that's a good app, because it shows they're connected to their goals.
7) Never stop filtering applications
Continue to filter apps even when you hire salespeople.
And never, ever give your sales reps bad applications.
Nothing kills a sales reps performance, momentum, and confidence, like a stack of s***ty apps.
Some people think new reps have to "earn" the good apps.
If you want your reps to quit in a month, go ahead with that attitude.
But if you want them to come out the gate with momentum, ramp it up, and be committed to your offer and your mission, give them the good apps right off the bat.
How do you do it?
How do you filter your apps so that your time is protected and you're only talking to top-shelf leads?
Lmk in the comments.