7 things you can do to improve the visibility of your facebook posts
Nicky McKenna
CEO at WSI Digital Advisors | Helping clients grow online leads and sales | E-commerce specialist | Digital Marketing Consultant | Multi-Channel Retail Mentor | Digital Marketing Speaker
We all realise that Facebook switches up what you see in your newsfeed, but have you realized by how much?
Latest Hootsuite data says that the average reach for an organic post is 5.2% (down from 7.7% in 2018). Put simply, if you have 1,000 connections on facebook, on average, 52 of those people will see your post, and of them, only 2 are typically likely to engage.
So how do you get your facebook posts to appear more frequently?
1. Engagement is at the heart of what facebook is looking for from you to rank your posts highly. If a client sends you a post, send a reply, @mention their name and try & make the reply more than 4 words so that it feels like an interaction rather than an end to the conversation. Also, check out who you are following – if you never comment it’s time to unfollow them.
2. Givers gain - share and comment on content from people or groups who you feel are likely to be interested in your business – they often comment or share back!
3. A love is better than a like! Analyse your posts to see which ones got more effusive reactions than a simple “like” – recycle them, re-interpret them or use them as the basis for your next post designs.
4. Check when your customers are active on facebook - a newsfeed is ranked based on recency – if you post whilst your audience is asleep, chances are your post will be way down their newsfeed by the time they wake up – there are automated tools available which can help you to schedule your posts.
5. Try Facebook Stories – they don’t go through the algorithm yet. Facebook say that 58% of people who have read a story go on to visit a brand’s website.
6. Use video when people are scrolling, a video disrupts the train of thought, which is why they are so powerful at getting clicks and engagements. The latest trend is live video streaming – not for the faint hearted, but effective.
7. Ask to be a favourite (but only with clients where you mean it) Every user can nominate 30 pages who skip the algorithm
8. Be nice. Enough said.
Want help with your Social Media? Contact us for a chat about what you’re looking for.
Nicky McKenna
CEO & Principal, WSI Digital Advisors
www.wsidigitaladvisors.uk
