7 Things to Leverage During Tough Times

These are tough times, no doubt about it. If you aren't stressed about your business, well, God bless you. Most everyone I am working with is exhibiting some level of stress.

Let's face it, we are in a crisis. And most business owners have been so busy working IN their business, they haven't been able to position it for the future. As we face the realistic future of many business failures (1 in 4 small businesses, by some estimates), many business owners may feel that there is nothing they can do.

But is there? We have a unique opportunity. The world has pressed the "pause" button. Like it or not, our businesses have been slowed down, if not outright stopped. The opportunity here is that we now are forced to take time. We have the time. (By my estimate, I've gained about 8-10 hours a week not driving and going to networking events). So we have the opportunity to work ON our business. And, in the end, come out on top. With new energy, new directions, new strategies...  We just need to figure out where to FOCUS!

A Grand SLAM Approach

Brian Tracy, the founder of FocalPoint, outlined an approach to growing your business while reducing your effort, many years ago. It's remembered with the acronym SLAM:

S - Simplify

L - Leverage

A - Accelerate

M - Multiply

Simplification is somewhat easy right now. We've been forced to slow down. I have a client that could never slow down. He was always in hyper-drive. Even during the first couple of weeks of the shutdown, he kept on the move. Going into the office. Visiting other locations. While he was telling his employees to stay safe, he was putting himself in harms way.

Eventually, his senses got to him (or his wife's did)...  He's now working from home. He's more focused. He is not in the middle of everything. For now, he is working ON his business.

Acceleration will be coming soon. As soon as this economy is opened back up, we'll be running at breakneck speed. So be ready.

7 Things to Leverage

I am not going to go into great detail on the 7 items. To get the full detail, download the video. It's free. But I'll give you a brief overview.

Read more and download the video here.