7 Things to Consider When Starting a YouTube Channel
If anyone tells you it’s too late to start a YouTube channel, ignore them. The platform is booming, and while there have been some controversies over the years, it’s still possible for a new content creator to build a successful YouTube channel from scratch.
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But before you dive in, there are some things you need to think about if you want to maximize your chances for success. There are no guarantees when it comes to YouTube.
1. What’s Your Motivation for Starting a YouTube Channel?
Not motivation in the sense of “being eager to act and work,” but rather “the reason why you act and work.”
Read Full Article: 7 Things to Consider When Starting a YouTube Channel
Maybe you want to teach others how to do something, like how to program web and mobile apps. Maybe you want to tell brilliant stories through short film.
Or maybe you want to play and review video games. It can be anything, but it has to be something. Start a YouTube Channel.
Your motivation is the basis for three key elements shared by every successful YouTube channel: topic coverage, target audience, and reason for existence.
- Topic coverage is WHAT your videos will be about.
- Target audience is WHO your videos are intended for.
- Reason for existence is WHY they should watch your videos.
For example, MakeUseOf’s YouTube channel includes gadget reviews and tech tutorials (what) intended for people who want to level up their tech-savviness (who) and we do it in a way that’s down-to-earth and approachable for even the newbiest of newbies (why).
Related: The Complete Guide to Building a Successful YouTube Channel
You have to define these things BEFORE you launch your channel. Otherwise you’ll end up with a hodge-podge channel that fails to capture any kind of meaningful viewership, and no meaningful viewership means no long-term success.
2. How Frequently Will You Upload Videos to YouTube?
Once you know how to make a YouTube video, what kind of content you’ll make, and who will be watching it, you need to decide on a production schedule. How often will you release new videos?
Read Full Article: 7 Things to Consider When Starting a YouTube Channel
It mainly depends on content type:
- For vlogs and Let’s Plays, maybe every day (e.g. Northernlion).
- For research-heavy trivia, maybe every week (e.g. Wendover Productions).
- For high-quality skits, maybe every month. (e.g. Epic Rap Battles of History).
Be realistic and think long-term. You might have the energy to do one video per day right now, but can you keep that up for six months or a year?
Do you want this to be a full-time endeavor or would you rather have some leeway for when wrenches are thrown into your schedule?
It may sound silly, but changing up your frequency later on down the road could really tick off your viewership—so much so that they unsubscribe.
Even missing one day (or week or month) could trigger discontent with fans. When in doubt, go with a lesser frequency. You can always live stream on YouTube to fill in the gaps.
3. YouTube Success Requires Substance and Style.
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Read Full Article: 7 Things to Consider When Starting a YouTube Channel
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