7 things to consider when hiring a designer.
True Worth
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Why an in-house designer can be a game-changer for your business?
Hi! My name’s Jamie, I’m a graphic designer by trade and have recently made my first intrepid steps into the great big wide world of recruitment (under the guidance of a grizzled old veteran, my Dad) I wanted to share some insights as a new recruiter with a background in graphic design.
Drawing from my design experience and new role in recruitment, I'll (try to) shed some light on why an in-house team can be a game-changer for your scaling company. Today, I want to explore a topic that is often at the heart of discussions in growing companies: the advantages of having an in-house design team.
An in-house design team lives and breathes your brand. Unlike agencies, they are immersed in the company culture, values, and vision. This close alignment ensures that every piece of design work—whether it's a logo, website, or marketing collateral—represents your brand's identity. Consistency is key in branding, and an in-house team is best positioned to maintain consistency across all touchpoints.
Being physically or virtually present in the same office or online space fosters collaboration between designers and other departments. The design process becomes more efficient when marketing, sales, and product teams can easily communicate their needs and feedback. Quick iterations and real-time adjustments can lead to faster project completion and a more agile response to market changes.
While hiring an in-house design team involves salary and benefit costs, it can be more cost-effective in the long run compared to outsourcing. External agencies tend to charge high fees for their services, and costs can quickly escalate with additional revisions and project management fees. An in-house team provides a fixed cost structure, allowing for better budget management and predictability.
With an in-house team, you have greater control over the design process and output. This means you can prioritise projects, set deadlines, and make swift changes without being bound by external contracts or schedules. This flexibility lets you and your teams pivot quickly in response to new opportunities or challenges is invaluable for a scaling company.
In-house designers who are familiar with your brand and industry can bring fresh, innovative ideas to the table. Their ongoing exposure to your business and market trends allows them to create designs that not only meet current needs but also anticipate future trends. This proactive approach can set your company apart from competitors.
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Stronger Team Cohesion
Having an in-house design team fosters a sense of belonging and loyalty. Designers who feel like an integral part of the company are more likely to be invested in its success. This can lead to higher motivation, better performance, and lower turnover rates. A cohesive team with a shared vision and goals is a powerful asset for any scaling company.
In the fast-paced world of scaling companies, the ability to quickly iterate and test designs is crucial. An in-house team can rapidly produce prototypes, gather feedback, and make necessary adjustments. This agility ensures that your products and marketing materials are always optimised for maximum impact.
Conclusion
As someone who has navigated the worlds of both graphic design and recruitment, I can confidently say that having an in-house design team is a strategic advantage for any scaling company. The benefits of deep brand understanding, seamless collaboration, cost efficiency, control, creativity, team cohesion, and rapid iteration make it a worthwhile investment.
If your company is scaling and you’re considering the best way to handle your design needs, I strongly recommend building an in-house team. Not only will it help maintain your brand’s integrity, but it will also provide the flexibility and innovation needed to thrive in a competitive market.
Thank you for reading, and I hope this perspective has been helpful! If you have any questions or thoughts, feel free to leave a comment below.
Happy designing and scaling!
Author: Jamie Mikkelsen, a recruiter with a passionate background in graphic design, dedicated to helping companies build talented and cohesive creative teams.
True Worth is a recruitment consultancy that helps companies build teams and deliver tech and data products and projects.?
Web illustrations courtesy of www.storyset.com