7 Things To Check Before You Launch Your New Website

Finally, your website is complete - yay! Can it now go live?

Hold on a minute!

Your new website will be one of the most important assets for your business - as it is a reflection of your brand to potential customers. Your brand identity should be visible and viable in all areas including, text, visuals, tabs, accessibility functions, and a seamless user experience journey.?

And, in order to do so, here are 7 things you should do before launching your website. You can use this as a quick reference to get your website on track before launch day!

Align your Content Strategy with the Website Launch

Before launching your brand new website, think about how you can excite people and keep them engaged until the official launch. Make sure to create a content strategy that will direct your target audience to your newly designed website.

Create content around your website launch on social media, on your landing pages, and through a newsletter. Don't just announce - talk about how exciting your new website is to your users. You can even create fun quizzes and games through social media posts, Reels, and Stories. Want to make it more fun? Include these in your content strategy:

• Giveaway contests through likes and comments, tag a friend, or hashtag contest.
• Prizes / Discounts that are related to your services and products. These could be free samples, gift cards, free webinars, or loyalty points.
• Send emails to your current subscribers and customer list to announce the launch.

These content ideas are great to build up excitement around your new website and to draw plenty of eyes and attention to your site. Make sure it’s going to be an epic one!

Is it optimised for SEO?

Search engine optimisation (SEO) is an essential component of any website, as 69% of marketers clearly invest their time in it. Many people believe that SEO is only about keywords and content, but this is no longer the case.

Because SEO focuses on optimising websites for search, it looks at all of the elements embedded in your website from its layout, navigation, visuals, and other buttons. The main goal is to increase traffic and eventually, rank higher on Google and other search engines. Make use of tools like Google Trends to make your website browsing an awesome experience for your users.?

Are your CTAs clear and effective at attracting conversions?

There are numerous ways you can spice up your CTAs and use them to build long-term connections with your page visitors.

Try to offer some freebies, such as eBooks and tutorial guides, or run giveaways for those who sign up for your email list. You are not only going to make them feel right at home, but you now have a complete database of contacts with whom you can keep in touch in the future to provide new content or launch new products.

Is your website ready to collect analytics??

Website analytics provide a comprehensive view of how your website is performing allowing you to devise strategies to expand its reach.

If you want to know how your website performs in various areas, Google Analytics should be your go-to analytics tool. To name a few, it can track total page views, length of time visitors stay on your site, most visited pages, and returning visitors. Using this to your advantage can help you stay on track with your website’s key performance indicators (KPIs).

Do you have specific goals in mind?

It seems as if this should have been determined before you started building your website - and yes you are right. But, it is also just as important to revisit these goals at the end of the build as well.

Writing your goals down will help to make things clear for your website and brand as you track through these steps. Make sure that your goals are aligned with your messaging, content, and even user experience. It’s great when you see your plans come to life as you desire them, right??

Is your brand’s message consistent and connected with your website??

This is where you will go in and check if all of your website’s buttons, designs, visuals and content are aligned with the messaging you are trying to portray. This should also be carried across wherever your brand is present online.

And by ‘everywhere’, we really mean it literally. Carry the message through your website, including social media and email copy.?

Is your website accessible and responsive??

When it comes to website development, you should prioritise two factors: accessibility to website users all of types and responsiveness.

Check that your website is fully accessible on mobile devices. 90% of your potential customers access the web by mobile, by making your site mobile-friendly it puts you in a strong position to reach more potential customers. Also, remember to make sure that it is responsive – 88% of your page visitors might not consider visiting your website again if the content loads slowly.?

It is almost time to launch your new website…?

Keeping these 7 tips in mind will undoubtedly make your website launch a success. It is always important to prioritise your user's needs when designing your website because they will be the ones driving the majority of traffic to it.

And when it comes to designing a website that people care about, collaborate with Elephant in the Boardroom! We are a digital marketing agency in Melbourne, that specialises in creating websites and designs that keep people engaged and in touch with you. Let’s get your new website journey started at www.elephantintheboardroom.com.au!?