7 techniques to increase your customer reach

We know you want to reach more people with your brand and the more customers that know about you, the more growth you can see in your business. ?

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That's why we leave you these 7 techniques to increase your customer reach?

1. Increase your network and partnerships

It’s important to understand that your potential customers have relationships with other businesses.?

It is advisable to partner with other businesses that offer complementary products or services, that way, you reach a new audience and your customer base increase.?

?If 40 % of the customers of your partner also visit your website, your customer reach increases 4 times your current email subscribers, and you may even get more email subscribers and make lots of sales from a single partnership.?

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2. Offer a newsletter?

When trying to improve your customer reach, it is important to increase the efficiency of individual marketing channels.?

If you’re trying to improve the customer reach of a specific campaign, your email should be the first place to focus on.?Compared to all other marketing channels, email marketing delivers the highest ROI, with every $1 spent giving a return or $38.?

?3. Use social media?

Very many businesses use social media platforms to generate new leads and to engage their customers.?

There are 3 key steps to improving customer reach:?

• Share a variety of useful content: the more content you share, the higher your chances of getting seen.?
• Promote your social pages on your website: Add follow/sharing uttons to your site and ask your customers and visitors to follow you on social media. Each share is a chance to get seen by new potential customers.?
• Connect and engage with your fans and new followers.?

?71% of consumers who have had a good social experience with a brand is likely to recommend it to others.?

4. Master referral marketing?

Referral marketing is the spreading of the word about your brand, your products, and services through past and existing customers.??

84% of consumers usually trust recommendations from friends, colleagues, and family about products and services.?

If you want to take advantage of referrals, there are two things you need to do;?

• Give your customers the best customer experience, no one will recommend you if your customer service sucks or when your products don’t meet their expectations.?
• Ask for referrals: A simple request can be the simple nudge your customers need to refer you to their friends.?

5. Target multiple audiences?

When starting a business, many business owners have a hard time determining their target market, but it's not a problem, it's actually good to have more than one target customer in mind.??

You can:??

• Publish posts for each target market and have each reader/segment choose what to read based on their interests.??
• Pay for advertising that will allow you to increase your market reach in a more targeted and efficient way.?

6. Incorporate visual marketing into your marketing strategy?

Visual marketing is the use of visuals such as images, videos, and infographics in your marketing efforts. It’s important to know that visual marketing works for online and offline marketing tactics.??

Article views increase by 94% when the articles contained relevant images or infographics when compared to other similar articles.??

7. Give free trials?

Everybody loves free giveaways. These include free trials, free gifts, discounts and promotional sales.?

Offering free stuff to your customers is great for nurturing relationships and it also gives you a chance to improve your marketing reach.?

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Do you want to increase your network and partnership? Visit our website and check out our services:? https://idigitalstudios.com??