7 Surprising Reasons Why Using A Big Prediction in Your Copy Boosts Sales

If you've ever wondered how to generate more sales from your copy, you're in luck. This article reveals how using a big prediction builds connection and trust extremely quickly — boosting sales.  

You will also discover: 

• How to hook your prospects' interest immediately,
• A surprisingly simple way to build safety into your copy, and
• A nifty way to resonate with his emotions. 

Keep reading to discover more… 

People have always wanted to take a glimpse into the future. Why?

Because uncertainty scares us. We want to know what lies ahead. 

As Marketing Executive in the financial publications industry, how can you take advantage of the natural human desire to be prepared for unexpected events? The keywords here are "big prediction." 

A big prediction is a forecast concerning a major event that is likely to have a significant and appreciable effect on the prospect.  Your job is to identify your prospects' biggest concerns or desires and then address them in your sales copy.  

Want to know how 'Big Predictions' work?

Here are seven surprising reasons why using big predictions in your copy boosts sales. 

1.     The Big Prediction generates Big Ideas 

You know that your content should have a Big Idea. The Big Idea is the "wow" factor in your sales letter that makes your readers gasp.  

Your Big Idea resonates in your prospect's mind and triggers their emotions.  

Many copywriters struggle to generate a Big Idea. Here is what marketing expert Roy Furr suggests as a way to identify your Big Idea: 

'If you have a hugely compelling piece of information to share with your reader,' Furr says, 'make that the centerpiece of your promotion. That will be your big idea.  Your header could say something like;

Ten massive economic predictions or, Finally, breakthrough natural cure for a common ailment. A new solution to one of your prospect's biggest problems. 

All these have the potential to be a strong big idea.' 

As you see, your Big Prediction could be the source of your Big Idea.  

2.     Another way to use the Big Prediction to find your Big Idea: play the good guy for your prospect. 

Predictions can be negative or positive. Using pessimistic predictions in your copy means to warn your prospects about a significant event that will negatively impact their lives.  

In Part II of the article "How to Uncover the Compelling "Big Idea" for Your Promotion," Roy Furr explains how to use negative predictions to generate your Big Idea: 

Simply find a way to flesh out that negative prediction and prove it to the max. Make it feel real and imminent. Then, when you've made it clear what the problem is, AND made it agonizingly close to the prospect, hit'em with your solution. And there's your classic "fear" promo. 

When using negative predictions and offering solutions, you play the hero for your prospects—identifying yourself as the one and only one who will help them out of the bad situation. 

3.      Build trust and create interest with predictions 

You know how difficult it is to create reader interest in your copy and to keep them reading to the end.  Once you've got the attention of your prospect, you need to nurture it. 

Here is what copywriter James Brine advises on how to keep the readers' interest in his article "Don't Let Web Copywriting Stress You Out": 

Hold readers' interest by giving them fresh information about the solution (your solution). Here's where you can add statistics, opinions, and predictions about your product/service.  Talk about the problem or the opportunity in a friendly and open tone.  This builds trust and encourages readers to read further. 

4.     Harness the "Force of Change" 

The most constant is change.  

As a marketer, you have to keep your finger on the pulse of the times.  You need to have strong intuition and see the connections between different forces in the economic environment. 

As Oleg Posternatsky writes in his article "Learn Breakthrough Copywriting From The Master: How Eugene Schwartz's 1966 Masterpiece Can Still Impact Your Marketing Today":  

These forces emphasize the need for marketers to be sensitive about what's going on around them. They need to bring a competitive advantage, intuition, and a strong sense of foresight to the table. 

Once you have identified the forthcoming change (good or bad), you need to harness it to your advantage. Like the copywriting genius Eugene Schwartz says in "Breakthrough Copywriting," you need to channel people's desires and fears into products and services.  

Then, persuade your prospect that your product is what they need to eliminate the change's negative effect or take advantage of it. 

5.     The Big Prediction as your secret persuasive tool 

Big Prediction leads are so bold that the prospect forgets—almost instantly—that he is being sold. Big Prediction leads usually incorporate several essential themes that support the promotion. 

e.g., The biggest hurricane on record is predicted to arrive in 5 days. Get out of town now! Or this: Get out of stock options NOW. Stock options are DEAD because there's a NEW way to trade. 

As Will Newman writes in his article "The Secret Power of "The Big Prediction": 

Your biggest challenge is to sell your product without having your prospect realize he's "being sold," writes Newman.  At best captures his attention with an idea so compelling that he ignores it. 

And further: 

It has to be bold enough to immediately capture the prospect's attention, pushing the idea that he's being sold right out of his head. 

That's the true mastership of a copywriter—to "sell without selling." 

6.     The Big Prediction creates an emotional connection with your readers 

To effectively use the Big Prediction technique in your copywriting means knowing your prospect inside and out.  Being aware of what's going on in their head, what is crucial to them, what keeps them up at night, what makes them smile. 

You tap into their deepest emotions, concerns, and desires and address them with your Big Prediction.  This helps you connect with your reader on an emotional level. 

Example: 

Stock markets could be heading for a "scary" crash that may wipe up to 60 percent off the world's leading companies' value, an analyst has warned. 

When you evoke fear in your reader with your Big Prediction, you then show them how to eliminate it.  

7.     The power of the positive Big Prediction 

Big predictions don't necessarily warn about an upcoming threat.  The Big Prediction could also be a forecast of a future event or a trend that offers a significant opportunity for your prospect. 

Or as Will Newman describes the big prediction in the article we mentioned above:  

a provocative forecast" that relates intimately to your prospect's life . . . one that offers him a real future benefit. 

A few examples of positive business trends: 

The Bank for Entrepreneurs is making solid progress in a difficult business environment. 

Margins improved with attractive risk/return profiles. 

Core Bank generating operating profit—new business up 45 percent. 

You tell your reader how the positive change will affect their lives and what steps they need to take to benefit from it.  And at the same time, you weave your promotion into your Big Prediction. 

The "Big Prediction" is a master's tool, and when used skillfully, it could significantly increase the power of your copy.  With this technique, you don't need to persuade your prospect of the benefits of your product.  

Instead, unobserved, you tap into their inner world and help them see that you can safely and easily help them go through the change. 

But to master the Big Prediction technique, you need to know your prospect very well, and you need to be bold. 

Let me reiterate this last point, simply because it's so important:  

The "Big Prediction" is a master's tool, and when used skillfully, it could significantly increase the power of your copy.  

With this technique, you don't need to persuade your prospect of the benefits of your product.  

You get to tap into their inner world and help them see that you can help them go through the change safely and easily. 

But to master the Big Prediction technique, you need to know your prospect very well, and you need to be bold.

 Here's what I suggest you do next: 

Research 10 big predictions looming over the horizon. Choose the most important to your prospect. Then draft one big idea that showcases you as the ONLY solution — the good guy. 

Fortune favors the bold. Start writing big prediction copy now. Because prediction copy hooks your prospects' interest, builds in safety, and wins the sale.