7 Sure-fire Ways to Use Content Marketing to Gain Organic Traffic

Could content  be the missing link between your marketing strategy and converting visitors to your website to actual revenue?

Content marketing can include creating videos, infographics, white papers, eBooks, podcasts and blog posts for your main website.

This post will show you 7 guaranteed ways to use content to consistently build traffic and translate visits to sales.

1.     Make use of SEO

If you are out to get organic traffic, you have no room to say you don't understand SEO.

It's like taking the driver's seat in a metro and announcing you can't drive.

You must create your content based on keywords that relate to your business.

People who come to your site driven by search engines have a pressing need to be informed.

You should therefore optimize your content for SEO purposes so they can easily find you (and your products)

2.    Post content consistently

Have a steady pattern of posting content on several networks to ensure your target audience is continuously engrossed with your message.

This will make them know you are reliable and will be found when needed.

Another important reason to be consistent is the fact that Google too loves consistency.

You can plan to post your content monthly, weekly or twice weekly.

3.    Promote your content

Even if you write the most epic content ever and people fail to know about it, the result is that it will not make a difference. Actively reach out to potential readers on social forums by commenting and posting meaningful content.

Make use of Instagram, YouTube, Facebook, Twitter, LinkedIn and answer questions on Quora.

4.    Write viral content

You may religiously promote your content but if it’s not long and informative, you will fail at attracting traffic.

Your content should be not less than 1500 words long while also being useful and actionable for your readers.

Also make it humorous.

Content that is amusing and comical is the most likely to be shared on social media simply because people love to be entertained.

5.    Offer free useful materials

Now that you already know your target audience and what their pain-point is, create a resource around that and offer it to them freely.

These could be eBooks, case studies and short courses. Eventually, when you sell them affluent products, they will readily pay for them since they already know you offer quality.

6.    Be on the know about new trends

This could be the latest trends on Google, Facebook, and new launches by major stakeholders.

The catch here is to be the first one to write about it and inform your audience. This will ensure your traffic grows as people will be eager to learn about the new developments.

The best way to be informed about new trends is to attend meetings by industry bigwigs.

7.     Be patient

I intentionally included patience because even after doing everything I have just shared, organic traffic won't magically build overnight.

It will take time before you reap the benefits but the guarantee is that you will ultimately see the desired results.

Final Thoughts

Gaining organic traffic is may not be that beneficial if you can’t convince your to swap in their credit card details.

This would require that you have a fool-proof strategy to build followership, trust, and confidence.

Use SEO, blog consistently, keep up with new trends, promote your content, write in-depth content and be patient while you do it all.

If you keep at it, rest assured, organic traffic will keep growing; and so will be revenues.

PS: I help businesses revolutionalize to build online audience and to convert visitors to buying clients by creating viral content.

Message me and let's see if i can help your business grow.