7 Superb Brand Awareness Tactics You Can Use To Promote Organic Growth On LinkedIn.

The importance of building brand awareness on LinkedIn can not be overemphasized. It is incredibly important for business success and overall marketing goals because brand awareness creates an association, fosters trust, and helps build brand equity.

Brand awareness among your audience and the general public doesn’t happen overnight. It also doesn’t happen from a simple advertisement or marketing campaign. Strong brand awareness is a result of multiple simultaneous efforts that extend beyond trying to get paying customers.?

Here are some strategies to establish a solid brand awareness foundation and make a lasting impact on our audience specifically on LinkedIn.

1. Give your social presence some personality: Your social media presence shouldn’t look like everyone else’s. The bitter truth is many brands fall into the trap of becoming robotic and looking like a split image of another brand.? Being “personal” is the keyword for growth on Linkedin. Followers want to see more than promos and links: they want personal, human-centric content. That’s why selfies and story-driven posts typically perform so well.
2. Fine-tune your business profile and make your posts pop: Viewers should be easily attracted to your post and when followers glance at your business page, they should be able to understand what you’re all about. Likewise, they should recognize that you are, well, you. a clean catchy logo and nerdy Linkedin cover photo to match will go a long way to do the magic. You’ve got to be a person, not a company; by defining yourself as more than a company that sells stuff.

Being “personal” is the keyword for growth on Linkedin.

1. Post quality content and show up consistently: Consider that nobody can truly be aware of your brand if you don’t post consistently. You’ve got to socialize i.e treat your social accounts as if you were a person trying to make friends, not a business trying to make money. One of the best strategies for socializing on LinkedIn is to give something real for your audience to latch onto, something as latent as a subtle narrative. Crafting a narrative around your brand humanizes it and gives it depth. And weaving this said narrative into your marketing inherently markets your brand alongside your products or services.
2. Use Linkedin as a tool for teaching and giving: By publishing short articles on some “how to”, or “to do’s” of some services your company provides, you in turn boost brand awareness by showcasing your knowledge, which inherently adds to your credibility and dependability.

One of the best strategies for socializing on LinkedIn is to give something real for your audience to latch onto, something as latent as subtle narrative.

1. Leveraging influencers with other LinkedIn pages in your niche: People strike deals with Instagram influencers (having a huge following) to post links to their landing pages. You can use a similar strategy on Linkedin. When you spark relationships with influencers, you expose your brand to an even wider audience while gaining trust by proxy.
2. Create polls to drive LinkedIn organic reach: LinkedIn polls are a simple way to increase your presence quickly. it’s a little more than just luring a connection with something to discuss, reflect on and talk about.?????
3. Make it easy for your audience to share your content: This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable. Word-of-mouth marketing is the most effective way to establish trust and familiarity among customers. If someone sees that a friend or family member is recommending a product or service or b they’ll take notice of that product and brand.

Conclusion

Awareness and interest are intrinsically tied together. It’s not just about whether or not someone knows your brand name–it’s about whether or not your brand actually matters to someone. To build better brand awareness and form a top-of-funnel audience that’s more likely to be invested in your brand and products later both on LinkedIn, you’ll need all the handy tricks as stated above.?This information gathered will help prepare and work to build audiences that are both heavily aware and seriously interested, meaning more bottom-of-funnel return on investment for you.

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