7 Strategies for Bringing Communities Together

In many towns & villages, a tale of two halves often emerges: the established old part of the village and the burgeoning new development next door. These two areas may seem worlds apart, not only in terms of infrastructure but also in the socio-economic landscape. In one part, there may be elderly residents who have lived there for decades. In the other part, newer, families are moving in, bringing fresh energy but also new challenges in fostering a unified community spirit.? ?There may well be a wide range of tenures in the new development, and both areas may have groups who may be facing financial hardship.? It's not uncommon for there to be some resentment or concern about the new development, particularly if the area was once green and open and has been built "on the doorstep" of the old town.? Whilst new developments need facilities (schools, community centres etc.) to ensure ease of access and avoid overwhelming existing infrastructure, this can also have connotations if facilities within the existing town are perceived to have been denied recent attention from the council or other funders.?

This can therefore also lead to the areas being effectively two separate towns side by side, that see no need to integrate, despite being part of the same ward or parish.? Here are some strategies to bridge this divide and build a harmonious, inclusive village.

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?1. Understanding the Community Landscape

The first step is to acknowledge the unique needs and perspectives of each group. The elderly in the old village may value tradition and stability, while newer residents may be looking for modern amenities and activities. Open conversations, perhaps through town hall meetings or surveys, can help identify common goals and areas of concern.

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One effective method is to conduct a Community Engagement Questionnaire. This tool can gather input from all residents, helping to shape initiatives that reflect the community's collective vision. Questions might include:

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- What activities or events would you like to see in the community?

- What challenges do you face in participating in community life?

- How can we better support elderly residents, families, or those facing financial hardship?

- What shared spaces (e.g., parks, community centres) do you feel are missing or underutilised?

- How would you prefer to receive updates and news about community events?

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Gathering this feedback ensures that initiatives are well-targeted and inclusive, helping everyone feel involved in shaping their community.

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?2. Creating Shared Spaces and Activities

Investing in shared spaces that cater to all demographics can be a powerful way to bring people together. Community centres, parks, or even local cafes can become hubs for interaction. Organising events like farmers' markets, cultural festivals, or intergenerational activities—where younger and older residents can learn from each other—can help break down barriers.

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?3. Encouraging Volunteering

Volunteer opportunities can unite people across different socio-economic backgrounds. Initiatives like community gardening, litter-picking drives, or charity events can bring everyone together for a common cause. Organisations like Community First can be pivotal in facilitating these efforts by providing transportation or connecting volunteers to suitable roles.

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?4. Inclusive Communication

Clear and inclusive communication is essential. Newsletters, community boards, and social media groups can keep everyone informed and engaged. It's important that all voices are heard, from the elderly to the younger families, ensuring no one feels left out or overlooked - when it comes to communication, there is no "one size fits all" answer, you need a combination of approaches.

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?5. Supporting the Vulnerable

Poverty and isolation can be significant barriers to community integration. Establishing support systems, such as mobility scooter hire for the elderly, food banks?or financial advice services, can help the less fortunate feel cared for and valued. Collaborations with local charities can enhance these support networks.

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?6. Celebrating Diversity

Every community is a tapestry of experiences, backgrounds, and stories. Hosting events that celebrate the village's history, while also welcoming the contributions of newer residents, can foster a sense of belonging. Storytelling evenings, where older residents share tales of the village’s past, coupled with newer residents sharing their visions for the future, can be particularly enriching.

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?7. Long-Term Vision and Leadership

A unified community requires consistent effort and visionary leadership. Forming a community council with representatives from both parts of the village can ensure balanced decision-making and sustained progress. This council can oversee initiatives, resolve conflicts, and maintain the momentum towards a more integrated community.

Bringing together a diverse community requires patience, empathy, and proactive engagement. By creating opportunities for interaction, fostering inclusivity, and addressing the needs of all residents, a village can transform from a place of division to one of unity. The Community Engagement Questionnaire is a pivotal first step, giving every resident a voice in shaping the future. It’s about building bridges—literal and metaphorical—that allow every resident, regardless of age or economic status, to walk hand in hand towards a shared future.

Jo is the Community Development Specialist for Eastleigh Borough. If you would like advice and support for your Eastleigh Borough organisation, visit our website to connect with Jo.

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