7 Steps To Success With Google Ads
George Clements
Running Google & YouTube ads for 7+ fig. brands. $15m+ in adspend for clients e.g. Stars & Honey, Ponyjet, Blank Clothing etc. CEO at The Paid Search Co.
Hello advertisers,
I hope you're doing well.
The message I want to get across in this email is?simple.
You?DON'T?need to spend a ton of money learning Google ads.
In fact, if you follow the?7 steps?I'm about to show you...
You could easily make $100k/m with your brand or for your client's business.
Why?
Because we use these?exact 7 strategies?to scale our own clients to 7 figures & beyond.
So, without further ado, prepare for some?value:
1: Do Your Homework
Know your scene - the keywords, the market, and what your competitors are up to.
Leverage tools like keywordtool.io, Google trends, SEMrush & even Google's?new ad library.
Because the more you know, the more you grow.
So before you launch campaigns, do your:
2: Keep Score
Ever see people get their conversion tracking all mixed up? Yeah, happens a lot.
It's the?#1 mistake?we see?every time?when auditing accounts.
Use Google Tag Manager, not Google Analytics.
Why?
Google analytics can drop up to 30% of your conversions.
Stay sharp.
3: Baby Steps First
Brand new account? Cool, no worries.
Start with manual search and shopping campaigns. Get the lay of the land first.
Until you're getting?30 conversions p/m?don't think about any other campaign types.
(And don't use smart bidding.)
4: Ready to Rock?
Getting 30 conversions in a month? Awesome, you're on fire.
领英推荐
Time to crank up the volume and launch Performance Max.
This way you can advertise on?all?of Google's channels:
The list goes on.
Remember, keep all products in?one campaign?to start. You're building a goldmine of data here.
5: Time to Mix Things Up
When you're reeling in 50-100 conversions with Performance Max, it's time to split up the band.
Break your products into new Performance Max campaigns.
And focus on what matters to?YOUR?business - profit margin, sales volume, product category.
6: Trim the Fat
You know what they say about removing junk placements like apps and excluding your brand from Performance Max?
Yeah, they're right.
Add in?negative keywords, a?target CPA?or?ROAS?and you've got yourself a lean, mean Google Ad machine.
Only spend ad dollars on what?matters.
7: Go Big or Go Home
Once you're hitting those sweet KPIs, it's time to turn up the heat.
Boost your budgets by 10-20% each week. Because success isn't just about getting there, it's about staying there.
That's It!
So, there you have it. The 7 steps to rock Google Ads. Remember, it's not just about playing the game, it's about owning it.
Stay tuned for more?eCommerce?tips and tricks to keep you ahead of the game.
One More Thing
Are you looking to scale your eCommerce brand to $100k-$1M+/month?
We'll give you a completely?FREE?A-Z action plan on how to get there.
Seriously, we'll audit your account for free to make sure you're getting the most bang for your buck.
Book a call with us here to qualify:
Thanks for reading.
Catch you next week!
Best regards,
George.