7 Steps to Improve Your Competitive Intelligence [Competitor Research]

Competitive Intelligence is the ability to acquire skills and knowledge about a specific industry. In this instance, it is about knowing, understanding, analysing and evaluating information and data about your competitors. The idea is that this information will give you a head start of what you need to do, and determine the gaps in the market. Rather than starting from scratch you can model and learn from your competitors, and iterate where necessary. More and more people need to get into this mindset, and they’d probably afford fewer problems with starting a business. This article will address how you can do this as an online expert with a personal brand.

When checking out your competitors take note of their funnels and how they are organised. Make a list of all social and online assets that they have created, as well as any products and services they market. Observe carefully what they post, the frequency and the level of engagement they get. I would also have an understanding of their entrepreneurial journey, just so you know fully what may be ahead of you.

Find your leaders

The first thing you need to do is to brainstorm a list of different leaders within your niche. Write a list of as many people as possible and keep this list in an excel spreadsheet or Google sheet. Once you have a list, you then want to search their name into Google. When doing this you’ll realise for some people a profile will be generated on the right-hand side. At the bottom of this profile there is a section that reads “People also search for,” and it highlights people associated to Michael Jordan. This will either correlate to your original list or add to your list. Of course, there are some instances where the people displayed are not relevant to your niche. In the example below, if you were in the basketball niche, his wife and Michael B Jordan would not be relevant.

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