7 steps to help you measure the success of your Digital Marketing strategy

First of all, You need to prioritize the channels from the most important to the least backed up with a proper plan on how to measure success for each channel as per its own success metrics. Let's talk a little tour on how to measure success for some examples of any business needs.

Let us define KPIs or metrics, Digital Marketing Key Performance Indicators (KPIs) are quantifiable metrics that you can use to measure and monitor the partial and overall success of your digital marketing strategy. Which can help professional marketers establish clear objectives when it comes to the campaigns and tactics they implement for any given part of the digital marketing approaches.

When you prepare your digital marketing strategy, you need to define what is the success factors to be able to measure the proper metrics that will help uplift the business and will lead to an increase in market presence, also sales will increase eventually.

With the proper planning, you will be able to test, and implement proper techniques to reach your target audience whomever they are, wherever they feel comfortable interacting with your business. All you need to do is to Invest in Brand Marketing should grow your business...

The marketing plan likely reflects 5 key principles of growth

1. Who? Customer acquisition and growth strategies
2. What? Mindshare and awareness throughout the Journey/brand
3. When? Short-term and long-term campaigns and initiatives
4. Where? Define your main target, and secondary target through broad and niche audiences selection criteria
5. How? Advertising media strategies for creative development and testing new campaigns

How to measure the success of your digital marketing strategy in 7 steps?

1. Establish your digital marketing campaign objectives.
2. Set clear targets for each of the objectives you establish.
3. Define target segments of your strategy to focus on.
4. Establish the KPIs to measure the success of your digital marketing strategy.
5. Identify targets for each of your KPIs.
6. Find a good analytics platform.
7. Apply real-time solutions to improve performance/programmatic tech solutions

Some of the digital marketing KPIs or metrics that matter

1. Impressions
2. Actual people reach.
3. Social Engagement / viral content
4. Lead collection
5. Click-Through Rate
6. Overall website traffic
7. New visitors Vs Returning visitors
8. Sessions
9. Average session duration
10. Bounce rate
11. Conversion rate
12. Cost per conversion
13. Cost per click
14. Cost per acquisition
15. Overall ROI

There are more metrics and KPI units which will vary according to your business goals and strategic objectives.

As the online presence and digital transformation of a business are more important than ever, it is essential to start working on improving business performance. Whether you decide to hire a professional or do it Yourself – the following are the main factors you need to focus on: tracking, analyzing, and measuring the success of your digital marketing strategy plays a crucial role in your brand success.