7 Steps to Customer Value Optimisation [Infographic]

How to Build an Unstoppable Business

It’s the same 7 step system Starbucks and McDonald’s have used to corner the coffee and hamburger markets and it’s the same system Amazon uses to dominate ecommerce.

This system works for small and enterprise level businesses. It works for independent shops and billion dollar retailers. It works whether you sell traditional products, digital products or services. This system works because it exploits each and every aspect of the irrefutable law of business growth put forth by legendary marketer Jay Abraham:

There are only three ways to grow a business,

1. Increase the number of customers
2. Increase the average transaction value per customer
3. Increase the number of transactions per customer

It's called Customer Value Optimisation or CVO. Here are the steps;

Step 1 – Determine Product/Market Fit
Step 2 – Choose a Traffic Source
Step 3 – Offer a Lead Magnet
Step 4 – Offer a Tripwire
Step 5 – Offer a Core Product
Step 6 – Offer a Profit Maximiser
Step 7 – Create the Return Path

Read the full article on the Digital Marketers website
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