7 Steps to Creating Inbound Marketing Strategy

Who doesn’t enjoy great social media content! It’s entertaining, educational, and inspiring. Mostly, helps you keep up with the latest trends and favorite brands.

Content creation is definitely the most important part in your inbound strategy. generating valuable content will impact all your strategy stages (Awareness -> Consideration -> Decision).

But how? Content helps attracting prospects to your business, having relevant and creative consistent messages through social media will raise awareness and interest around your brand.

It doesn't stop here, content continues to educate your leads on a regular basis throughout their buying journey. Giving regular offers, blogs, industry latest trends and information.

Finally, it acts as the "last straw" before final buying decision. Assisting your brand to gain conversions. Building on all the consistent messaging you have been exposed to.

However, having great content isn’t enough! you need to make sure that the right people are using this content to go further in their buying process. Basically, your content is leading to CTA button somewhere.

1)?????How to build a long-term content plan

The main goal here is to have a unifying document used to keep track of your long-term content marketing initiatives. This document usually includes:

-?????????Setting your marketing goals.

-?????????Auditing or assessing your organization’s initiatives and assets

-?????????Identifying your buyer’s journey for personas.

2)?????What should a long-term content plan look like

Content plan aka (content compass) should link all your marketing content with smart goals, external events, promotional campaigns, and themes.

3)?????Tips for blogging

First of all, start with a catchy heading and introduction. Use “long-tail keywords”, what is it? It’s made up of four or five words which is linked to a specific search. For example: instead of targeting “Swim wear”, which is highly competitive you can rank higher if you target “Best Adidas women swimsuit”. As your header and create useful content around the key-phrase.

Another way to optimize blogging is to create “pillar pages” which is also a generic page that leads to a sub or relevant pages about the same topic. This will ensure more time spent surfing in your website. Taking the last example of Swim wear, the pillar page would be “Top Adidas swimwear trend” and the cluster page (Sub page) would be “Stripes legsuit”.

4) Consider video content

Latest statistics have proven video and GIF content to be trendiest social media content of all. The highly creative moving visual content has proven to result in higher user engagement and increasing conversion rates.?

Wrapping up:

Make sure you produce great content, but most importantly it is directed to the right audience through right channels and consistency is the ultimate key.