The 7 Steps to Creating Brand Images that Convert

A recent client told me they had no idea what was involved in brand photography or just how much value the experience would bring until they'd been through it. No idea it was so much more than a photograph or the shoot itself. They knew it was important but hadn't anticipated just how much it would elevate their business too. Now they are achieving +43% on impressions comparing posts on LinkedIn with brand images to those without.

In this article we will share the steps to creating your brand images using a full brand shoot as an example. We follow the Triple C Signature System of Connect, Capture, Captivate. A simple process which takes you on a journey to seamlessly get you results

CONNECT

1 - THE CONNECTION CALL

The first step is a complimentary 30 minute call to see if we're a fit to work together. We establish what images you are looking for and how they could be brought to life. If our way of working and style of imagery are right for you, and we have availability to meet your timescales, it's then just agreeing which option and package is best for you.

2 - THE FORMALITIES

Once we have determined your package and month of your shoot (the exact date can be finalised later) we will send you a contract to sign digitally. This will include your options to make payment for a booking fee. This is usually 25% of the cost of a full brand shoot. The balance can be made in instalments or in one final payment before release of your images.

Once you are onboarded you will have WhatsApp access to stay connected with us throughout your experience.

3 - THE DESIGN PHASE

Now let the joy of designing your bespoke experience begin! You will receive a brand workbook which you complete so we can understand your brand identity, values and colours; all of which are the foundation of your brand images. This forms the basis of the Design Consultation where we start to create your shoot plan.

I personally love these sessions as it's where we tend to see the light bulb moments. The realisation of your brand stories, your differences and how we can show them in your images. We will dig deep to find these so that we can ensure we are creating images that you are not only proud to share but will be a marketing asset for you. Ones that will attract your ideal clients and convert. Ones that really show how you can help people so that you become their obvious choice.

Within this phase we will discuss not only your brand and your stories but also where you want to use your images as this will impact on their format and style. We will also consider your content as whether it's post, articles or website copy, your images will want to be the sign post for your words.

Often, in one session we will capture all the details we need; but sometimes, a follow up call or zoom will be a great way to ensure we have everything in place to create what you want, especially as ideas can evolve as your stories come to light. It's really up to you how many sessions you want to feel prepared.

4 - YOUR PHOTO SHOOT BLUEPRINT

From the Design Consultation we will create your bespoke plan for your brand photo shoot following our 'Pull out the STOPPS' framework. It will include all your Stories to capture, the Timings involved, Outfits, Props and Places for each story; and a Shot list.

Having this plan is brilliant to give you the confidence we will capture exactly what you are looking for. Knowing what to expect will also help you relax and feel in control of what can feel a little unknown for many. The best bit is having this structure allows us to go with the flow on the day, having the freedom to be in the moment, knowing we have a brilliant plan

At this stage, we will check in with you again to ensure it ticks all your boxes. It's all part of the service to stay connected and give you the support you need to get brand shoot ready and feeling good about your upcoming shoot. We are here to advice on all elements of your shoot and know that for many, camera confidence is a huge part of it. We really do hold your hand at every stage and can support with mindset shifts to get you brand shoot ready too.

CAPTURE

5 - YOUR BRAND SHOOT

On the day it's all about getting out and about, enjoying being in the moment in your chosen locations. Whilst we have your plan to follow, we will go with the flow, taking inspiration from what we see and adapting to local conditions. Before you know it you'll be forgetting the camera is there whilst you're doing what you love, having fun. We will be capturing natural, beautiful images that are the essence of you

CAPTIVATE

6 - YOUR PERSONAL GALLERY

After your special day we will edit your images to your chosen style appropriate for your brand. They will be uploaded to your personal gallery where you can easily view and select your favourites.

You will have more images than you require and some that are similar so you can choose the ones that resonate the most with you. When it comes to facial expressions and mannerisms in particular, it's a very personal thing so we believe it's good to give you the choice. Of course, we are there to advice if you need support making your selection.

7 - YOUR VISUAL TOOL KIT

When you have your bank of brand images, these will be the foundations to your customer journey and your marketing so that you can engage with your audience consistently. To entertain and encourage them to not only follow you but dwell on your content, it's great to create lots of styles of visuals. This will not only reinforce your message as you can say the same thing in different ways; but also attract different people who respond to different content.

To support with this aspect, after your shoot you will have access to us for 3 months. You also have the option of a post shoot consultation call to brainstorm all the tools you can create with your brand images for your marketing. We can establish what is right for you and your marketing strategy for the places you are present.

You can see it really is much more than a photograph. So much more than getting shot! However, with the systems and strategies we have in place, we can take you through all the steps in a way that feels good and empowering. You will remember the experience for all the right reasons and have the confidence to share your images with pride.

If you'd like to enjoy this experience to create the next level in your business, why not start with just the first step? Book a complimentary connection call and see how brand photography could make the difference for you.

Book your Connection Call HERE

We look forward to hearing from you!

Kier

See all the ways we can connect HERE