7 STEPS TO COMPLETE YOUR LINKEDIN PROFILE.
Your LinkedIn profile is the first impression your potential clients make.
Also, it is the foundation of your branding. So it’s a crucial need to complete your profile in the right way.
Here are 7 features that you should check and update. If you haven’t done it yet, do it now before starting further steps.
CHOOSE A PERFECT PROFILE PICTURE FOR LINKEDIN
Your profile picture is your first visual identity. It’s how people are introduced to you.
Make sure your picture is recent and looks like you, and your face covers 60% of it.
Don’t use long-distance shots. The smiley face is super.
ADD A BACKGROUND PHOTO
Your background photo is the second visual identity. It grabs people’s attention.
So show off something that matters most about you. And gradually make it stand out.
MAKE YOUR HEADLINE MORE THAN JUST A JOB TITLE.
In the headline section, instead of a job title, include a bit more about how you see your role.
TURN YOUR SUMMARY INTO YOUR STORY.
Your summary is your choice to tell your own story. Don’t just add a list of the skills and expertise you have.
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Tell more about why these skills matter to you. Try to bring life to it.
Invest some time in writing your summary. This is your most important segment.
PUT YOUR TOP-PERFORMING CONTENT IN THE FEATURE SECTION.
Your five contents that have performed well on LinkedIn, organize them orderly.
It is essential to prioritize the contents that represent your brand precisely. And try to add 3-4 types of content (that is, Video, Case Studies, Carousel, and Website).
PUT YOUR FULL CONTACT DETAILS IN THE CONTACT INFORMATION SECTION.
Must add your contact details as
WhatsApp number
Email address
Website address(If you have one)
ADD YOUR PODCAST LINK IN THE FEATURE SECTION ON LINKEDIN.
The podcast is an important addition to uplifting your branding to the next level. Organize your podcasts on a page orderly in your website. And add that link in the Feature Section on LinkedIn so that people can find you fast. The podcast must be industry relevant that will represent your expertise.
Follow Linkedin Growth Insight and Prosenjit Biswas for more insights.