7 Steps in Branding a new business

We have talked to many business owners, most of them already understand that branding is very much essential to the start of their business, but surprisingly a good MAJORITY do not know how to really go about it. Remember it is No Branding N

They do realize that branding is how their business is perceived externally, and not just a logo. But too few realizes that successful brands have this branding at the heart of the business. So much so that in many ways, you could almost substitute the word brand for business.

Branding is fundamentally a method for characterizing your business to yourself, your outer groups of onlookers, and in particular your team. It could be known as the business’ “personality”, however just on the understanding that it encapsulates the center of what the business is and its qualities, not exactly what it looks and seems like. Clients of a wide range of organizations are so canny today that they can see through most endeavors by organizations to shine, turn or appeal their approach to deals.

The advantages that a deliberately characterized brand can bring are the same as when individuals begin to look all starry eyed at each other. At the point when clients interface emotively – in light of the fact that they share similar qualities and convictions of a brand – it prompts better sales and better brand separation.

It additionally drives to loyalty, backing and can even ensure your cost in times when contenders depend on limited time rebates to drive deals. It can likewise give you the perfect stage from which to expand your offering or range.

In this article, we will share with you the 7 steps in initial branding for a new company.

1. THINK OF WHAT BUSINESS THE BRAND WILL BE IN.

For Revlon, as per their founder Charles Revson, their business is in the selling of hope, from their counters.

While in the factories, they make cosmetics.

2. THINK OF THE BRAND NAME.

Ensure that the brand name is simple, memorable, descriptive.

3. SECURE THE BRAND DOMAIN.

You can get a domain name at very affordable prices as cheap as $0.48. Do your research for the most affordable one around which should come with a professional email service as well.

4. THINK OF THE BRAND IDENTITY.

A strong brand identity can do wonders for a company; it can have people humming your tune and thinking of your company when they see a certain shape or color. When it comes to building and maintaining a brand identity, every little detail matters. It’s a delicate task of following your core values while being brave enough to adapt to changing market forces.

5. THINK OF THE BRAND COLOURS.

Studies have shown that a product’s colour influences 60 to 80 percent of a customer’s decision to buy, meaning colour can make or break a product. Consumers are acutely aware whether or not a brand and logo colour really connect. It costs your company next to nothing to choose a colour, but a wrong decision could cost your company in the long run.

6. THINK OF THE BRAND STORY.

Obviously you need good products but the success of many brands is linked to emotion. A strong story based in reality will bring your message and values to life in a way the consumer can believe in. A brand’s narrative can set a company apart in a competitive sector.

7. THINK OF THE DIGITAL BRAND PRESENCE.

An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.

This is just a brief guideline. But as you know, anyone may be able to attempt servicing the air conditioning unit themselves, but the professionals will always be able to do it better and deliver a much quality and desired result.

If you wish to know how we at Rayan Daniyal Consulting, with our vast 20 years of experience, would be able to help you in branding, rebranding and debranding for your company, feel free to give us a ring at +65 88287826 or drop us an email at [email protected] .

We will be pleased to share with you our out-of-the-box ideas. 

Rayan Daniyal Consulting Pte Ltd is a brand and communication agency whose specialized services go well beyond the traditional branding disciplines. In addition to being a practice leader in corporate and personal brand profiling, brand culturalisation, brand loyalty, awards management and brand recovery, the unique services provided includes training, advertising and website design. Contact us through our hotline at +65 81805102 or email to [email protected] if you wish to find out more on how we can make you the brand that everybody loves.