Attraction Marketing 101: Apply These Steps To Get Your First 10 Clients Today. (Updated 2023)

Attraction marketing is simply a marketing strategy that ATTRACTS customers and clients to you who literally want to buy what you have to offer

Apply these steps to create a powerful marketing strategy for YOUR business and discover the network marketing secrets they have been telling you keeping you BROKE!

STEP 1. Brand You and Not Your MLM Company

I know this might sound a little bit controversial to some of you but after in-depth research (which took me years), I came to the realization that if you want to grow a huge downline in any organization/niche then you must Brand Yourself.

One of the basic rules of attraction marketing is?people join people and not companies because people are looking for leadership.

3 Key Reasons Why You Need to Brand Yourself.

1.?People buy and do business with people they KNOW, LIKE, and TRUST.

We are human beings and when human beings familiarise with each other it becomes much easier to interact.

Honesty and likeability are important, but if people don’t see you as valuable, they will never do business with you.

If you don’t come across as professional, knowledgeable, and credible with the right skill set to get the job done, you will never be as influential and successful as you would like.

Ty Bennet

Now how do I make myself valuable?

By constantly developing your knowledge, competencies, skills and continually striving to get better. The fundamental rule of Business should read: “People do business with people they know, like, trust and value”

Now that you know that people join people and not companies, stop marketing your company on the upfront.

Step Up and Become the Leader You Are.

2.?Companies come and go but you are here to stay.

We’ve seen all too many horror stories of MLM companies shutting down abruptly and changing their compensation plan overnight.

This leaves entrepreneurs like you and me in no man's land with limited opportunities to generate sustainable income.

That's why you must have a solid brand to keep up with the constant dynamics of the network marketing companies.

Build your business on concrete and not quick sand so that in the unfortunate event of your MLM company going out of business you can still stay afloat.

3. Branding your MLM company will guarantee the decline of potential customers in the long run.

If you brand your network marketing company all over social media, a good percentage of your potential clients will head over to google or youtube and search for more information about your company or product.

And chances are, they’ll find another leader to work with or some silly article telling them not to join your company.

Branding you should be about serving your audience.

So, don’t stress about putting together an impressive resume to attract buyers to your business.

your prospect only cares about one thing,

what’s in it for them.Period!!!

STEP 2. Identify Your Target Market.

Defining your Target Audience comes down to;

• identifying who your ideal customer is
• what are they craving for.
• and serving them what they desire.

These are important decisions that you’ve got to make before you start promoting your offers to your potential customers.

Defining your target market is sort of like dating,

you want to know more about your potential mate as quickly as possible.

You want to know everything about them from what they like, their interests to what bores them.

STEP 3 –?Understanding Your Audience’ Top Pain Points and Needs

Understanding your target markets’ needs and what keeps them awake at night is paramount in any business venture.

An entrepreneur’s work comes down to solving problems in the society.

The bigger and more impactful the solution is the more money the entrepreneur makes.

Four?Types of Pain- Points your audience could be facing right now:

1. Money Pain Points:?

This is a common pain – point in many online marketing niches.

With money pain points, your focus is to assist your audience get their financial matters straight, for instance, improving your clients’ credit score

2.?Productivity Pain Points:

Your audience is looking for a way to save time, money, or they are currently wasting too much time using their current provider/solution/products and are looking for a way to use their time and money more efficiently.

3.?Process Pain Points:?

Your audience seems to be stuck at a certain point or stage where they require special assistance to bypass an obstacle or process.

The solution they'll be looking for has to be an effective way to overcome this specific pain point.

4.?Support Pain Points:

Here?Your audience currently lacks the support they need during their customer journey.

to solve such a pain point you have to open proper communication channels where your audience can reach out to you in times of need.

PS: If you are having a hard time identifying what keeps your clients awake at night then check out use these strategies to find some ideas

• Get more involved in Forums and Niche based social media communities (LinkedIn and FB groups etc).

Forums?are a great place to start because there are thousands of active members in niche-based groups that could potentially be your clients.

You can join communities that interest your target audience by searching for key phrases around your niche, for instance, blogging, makeup, cryptocurrency, coaching and consulting, etc.

Once you’re in, you’ll see burning questions on specific topics your clients have been asking other members.

These are all clues as to what the audience needs and wants.

Your job is to document that data and answer those questions.

I would suggest you create a Google Spreadsheet for this and start documenting the pain points that you’re finding.

A good forum where you can start answering your target market’s questions is?Quora.com?and?Answerthepublic.com

• Research industry top blogs.

Now here’s the thing, once you find these industry top blogs, scroll down to the bottom of those blog posts and see the reactions of their audience.

Get to know what kind of questions are being asked by the audience? which posts are liked, commented and shared the most?

And these are the topics, you should do more research on and come up with more polished and concrete content

• Surveys

You can also run surveys if you already have a small audience and ask them what are the challenges stopping them from achieving their desired goal then you go do research and come up with a solid solution that would absolutely transform their situation if they implement your strategies.

STEP 4- Publish Valuable Content That Gives New Insight To Your Audience

In Content Marketing, content would be considered valuable if the information shared addresses your ideal audience' pains points and suggest a congruent solution to fix or ease that pain point

Now your job as a content/attraction marketer is to do your research on the audience's needs and challenges then consistently provide valuable content around those pain?points.

In return and in the long run, your audience will see you as a thought leader and business will keep on growing.

Pro tip

Ideally, the content?you create should educate, entertain and simultaneously provide solutions to the issues that are pressing your audience.

Entrepreneurs are professional problem solvers,

you are a professional problem solver and to get rich as an entrepreneur you must get good at solving your audience’s biggest problems.

The bottom line, your content must give your audience what they want.

90% of marketers just spam their links everywhere providing no value to their prospect and then they wonder why nobody’s responding to them.

Give valuable content to your audience and it will be reciprocated in sales.

STEP.5 Build And Engage With Your Audience

You already know from the previous steps that to attract clients, you must provide valuable content that is congruent to their needs and challenges

The best way to uncover your prospects’ pain is to emotionally connect and talk with them.

It’s so simple,

Now understand the vast majority of marketers, never reach out to their clients and then complain that they aren’t making any money.

If you take the time to reach out and connect with your prospects you will stand out from your competitors

and eventually, you will win.

Pro tip

If you are new to content marketing with a small audience, I recommend that you focus on 2 to 3 social media platforms as you start then once you get comfortable you can expand your reach on other platforms.

STEP. 6?Incorporate Multiple Streams Of Income(MSI) To Your Digital Business.

One thing that smart online entrepreneurs understand is that to be successful in the digital space you have to diversify your income by having?multiple streams of income.

Do you know why? nothing is certain in this current world we’re living in.

things are too dynamic especially on YouTube right now where videos are getting?demonetized because of the massive ad apocalypse?going on.

These types of things worry a lot of content creators and entrepreneurs.

most of us were caught off guard with this pandemic that is ravaging economies and if you know someone who relied on one stream of income and that kitty has run dry then you are aware consequences have been dire.

Embrace Multiple Stream of Income

How to add multiple streams of income to your existing business

If you are consistently providing valuable content to your audience via your blog or any other social media platform you can add another stream of income by;

• Repurposing your content on other platforms
• becoming a coach
• start your podcasting show
• launch your vlogging channel on Youtube
• offer outsourcing services and skills on LinkedIn, Fiverr, or Upwork
• join affiliate programs
• publish a website/blog
• write a book and sell it
• start your online course
• create apps, software, or WordPress plugins

Conclusion

The question you should be asking yourself if you are having a hard time building your brand is 'what kind of value can I give my clients to help build my brand?'

As I finish a wise man once said “money is just a representation of the value you are bringing to the world”

The more value you serve your audience, the more money you will?make. it’s the law.

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What are your thoughts on Attraction Marketing?

Do you think Attraction Marketing could help you build your business?

I’d love to hear YOUR thoughts in the comments below!