The 7-Step AI Social Media Automation Blueprint: From Idea to Posting with Make.com

Do you ever feel like managing social media eats up your entire day? What if I told you there’s a proven system to automate the entire content process—from idea generation to posting—using Make.com , Google Sheets, and Airtable?

Let me show you, step-by-step, how to set up a seamless AI-powered automation for your social media that will free up your time and allow you to focus on high-impact work.

Example Use Case: Automating a Fitness Brand’s Social Media**

Let’s say you run a fitness brand, and you want to automate content creation and posting for Instagram, Twitter, and Facebook. You’ll be generating health tips, workout ideas, and product promotions—all without lifting a finger.

Step 1: Automatically Generate Content Ideas with Google Sheets

The first step is to create content ideas. We’re going to automate this process using Make.com , so you don’t have to brainstorm new posts daily.

Here’s how:

• Connect Make.com to an RSS feed from top fitness blogs or news sites.
• Automate Make.com to pull 5 daily articles about fitness trends and log them into Google Sheets.
• Your Google Sheet will serve as your content repository with new ideas delivered daily.

Example: A fitness article titled "5 Best Exercises for a Strong Core" gets automatically logged into your Google Sheet, ready to be turned into a social media post.

Step 2: Curate and Plan Content in Airtable

Next, we’ll use Airtable to plan and schedule your posts. When a new article gets logged into your Google Sheet, it’s automatically pushed into Airtable as a new record in your social media calendar.

Here’s how:

• In Make.com , create a Scenario that takes every new entry in your Google Sheet and sends it to Airtable, tagging it with relevant details like platform (Instagram, Facebook, etc.) and posting date.
• Use AI-powered tools such as ChatGPT to automatically generate a visual content prompt based on the article's theme, which will guide the design of your posts.

Example: A visual prompt for the “5 Best Exercises for a Strong Core” article could be: “Create an Instagram post showing a person doing core exercises in a minimalistic gym setting with text overlay: ‘Strengthen Your Core in 5 Easy Steps.’” This prompt is automatically generated and logged into Airtable for further content creation.

Step 3: Automate Visual Content Creation with AI

Now that the visual prompt is ready, it’s time to create the graphic. We can automate this step using design platforms like Canva or any image generation tool, where templates are populated based on the prompt generated in Step 2.

Here’s how:

• Use Make.com to send the visual prompt from Airtable to Canva, where your pre-designed fitness templates are populated automatically.
• The Canva template is customized with the text and theme from the generated prompt, ready for your approval or automatic publishing.

Example: A Canva template featuring a fitness image with the headline “Strengthen Your Core in 5 Easy Steps” is automatically designed based on the AI-generated prompt, saving hours of graphic design work.

Step 4: AI-Powered Caption Writing with ChatGPT

With visuals ready, the next step is to generate the perfect caption. We can automate this using ChatGPT through Make.com .

Here’s how:

• Create a Make.com Scenario that pulls the visual content prompt and article from Airtable, and sends it to ChatGPT to generate an engaging caption.

Example: ChatGPT generates: "Ready to strengthen your core? Here are 5 exercises to get you started! ?? #FitnessGoals #CoreWorkout #HealthyLiving"

Step 5: Automate Hashtag Research

Hashtags are essential for social media reach, but researching them can be time-consuming. Let’s automate this step by connecting Make.com to a hashtag research tool.

Here’s how:

• Create a Make.com Scenario that searches for top hashtags related to your fitness content and integrates them directly into the caption.

Example: Hashtags like #FitnessTips, #CoreWorkouts, and #StrengthTraining are automatically added to your caption.

Step 6: Schedule and Post Content Across Platforms

With your visuals, captions, and hashtags ready, it’s time to schedule and post your content across platforms like Instagram, Twitter, and Facebook.

Here’s how:

• Use Make.com to automatically schedule your post by pulling the visual, caption, and hashtags from Airtable and sending them to your social media platforms.

Example: Your fitness post “5 Best Exercises for a Strong Core” is automatically scheduled for Instagram, Twitter, and Facebook next Monday at 9 AM.

Step 7: Automate Content Descriptions and Blog Writing with ChatGPT

Now, let’s take it a step further by using AI to generate longer text descriptions or even blog posts for platforms like Facebook or LinkedIn.

Here’s how:

• Use Make.com to connect Airtable to ChatGPT, generating detailed content descriptions or even a mini-blog post based on your article. You can set up AI to create 500-word blog posts for LinkedIn from the same prompt.

Example: ChatGPT generates: "Building a strong core is vital for overall fitness. Here are 5 simple exercises that you can incorporate into your routine for better balance, posture, and strength. Whether you're a beginner or a pro, these moves will help you reach your fitness goals faster. ??"

This longer description can be added to LinkedIn or Facebook to increase engagement and provide more context to your followers.

The Complete System: Automate Your Social Media from Start to Finish

By following these 7 steps, you’ve now fully automated your brand’s social media content creation—from generating ideas and visuals to posting and even generating long-form content. This system saves you hours of time and ensures consistent, engaging posts on all your platforms.

Imagine how much time this system can free up, allowing you to focus on scaling your business while maintaining a strong online presence.

Bonus: Free Template(I made for you ??):

Want to see this entire system in action? Comment "SM" and I’ll send you the complete template of this Make.com automation setup to implement and tweak it in your own business.

You can also reach out if you want me to automate your social media content creation and posting also, as I have previously automated for different businesses.

To your success,

Aquib Ali.

AI & Automation Expert | Freelancer