7 Stats to Evaluate Your Marketing Mix Model
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?? From MASS Analytics
?? 7 Stats to Evaluate Your Marketing Mix Model
Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?
There are several tests you need to conduct to be sure. In this article, we cover the key statistics that should be computed and analyzed to evaluate the robustness of your marketing mix model... Read more
?? News & Resources We've Come By
?? How Can Smaller Budgets Cut Through at Christmas?
How can you advertise effectively at Christmas if you are not a major retailer or supermarket with a media budget to match?
Many such companies are already launching festive TV campaigns featuring celebrities, cartoon characters, and Father Christmas in various guises, so The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with others pound-for-pound... Read more
?? How CMOs Can Tackle Budget Constraints
With average marketing budgets declining (from 9.5% of total revenue to 9.1%) and costs rising, CMOs are under pressure to do more with less. A report from Gartner highlights that scenario planning, sensitivity analysis, and flexibility are going to be crucial aspects of the CMO’s role in the coming months... Read more
?? What Marketers Should Do to Build a Strong Data Culture?
Everyone is talking about data analytics and how it has the potential to thrive and foster marketing outcomes. However, knowing just the analytical insights from the data will not work. Analytics should be supported by an enterprise-wide attitude that emphasizes data-driven thinking... Read more
?? Chart of the week
Ask Ramla!
?? Got a burning question? Our resident MMM expert is here to help.
Dr. Ramla Jarrar is the President and Co-founder of MASS Analytics. She has 20 years of experience running MMM projects, so if you have any questions, whether about econometrics or the business of MMM, ????send them to us! ????