7 Statements the LEAST Innovative Companies in the World Make Over and Over Again

For the last 10 years, I've spent a very large chunk of my professional existence getting companies to "think differently" about their customers than they've ever thought before.

Why?

Because when you become more obsessed with your customers than you do with your business (or your products, or your solutions, or your brand, or whatever you really want to call it) then that's when the magic and innovation really start to occur.

Yet, the truth is, most companies can't get out of their own way when it comes to innovation.

And the reason?

It all comes back to the stories (or lies) we tell ourselves as businesses.

Confused?

Well, over the years I've found the least innovative companies share certain statements within their culture-- statements they literally take pride in that are in reality a massive detriment to their success. Here are the seven:

7 Statements the LEAST Innovative Companies in the World Make Over and Over Again

1. “That’s just not how WE do it.”
2. “We could never do that at OUR organization.”
3. “That would never work for OUR customers.”
4. “That’s just not the way OUR customers buy.”
5. “That wouldn’t work for OUR sales process.”
6. “WE'VE been doing it this way for years and it hasn’t failed US yet.”
7. “But OUR business is different.”

Notice the pattern?

Yep, they all start with the company, NOT the customer.

Even the ones that mention the customer are, in reality, "company" centric.

And because of this, the obsession with the buyer doesn't truly exist.

And because of that, innovation doesn't occur.

Such is the story of businesses and organizations all over the world.

But here's the cool part: It doesn't have to be this way.

Companies CAN change.

Mindsets CAN evolve.

And a customer obsession CAN lead to unbelievable innovation within ANY company.

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Note from Marcus:

I just wanted to personally thank everyone for making my book They Ask, You Answer such a tremendous success over the years. 2021 has been its best selling year to date, and we've now sold well over 150,000 copies worldwide. So many of you have gone out of your way to share it with friends, review it on social, give it to customers, etc.-- and this has filled me with joy and been thrilling to witness. So again, thank you.

Marcus