7 Social Media Marketing Growth Hacks For 2023

The domain of social media marketing has seen many developments in recent years. This has been a part of an ever-changing landscape for the longest time now. Many advancements have been so drastic that it is difficult for marketers to wrap their heads around them. Yet in spite of the scenario that such is the case, they can still make a bit of headway by looking at the historical data.

Thus to make life easy lets look at 7 key growth hacks in this domain.

1. Emphasis On Community Building.

Let me share the data available on the open web. The perks of forming an online community are immense, given that this is the sort of thing that could potentially lead consumers to be invested in your brand. As many as 90% of professionals working in the field of this new age marketing are synonymous with the fact that it can be immensely valuable. A 20% share of the social media users have joined a community in the past year itself; hence, evidently, there is a lot of room for growth.

2. Visualize Social Media As Ecommerce

Gone are the days when social media was a place just to stay in touch with your friends. Today, it is more than a useful e-commerce platform. All things having been considered and taken into account for the best outcomes possible, as per data available in the open market, around 25% of all social media users have made a purchase through these platforms. Thus provoking marketers to gain a lot of ground. Still, quality is of the utmost importance, as roughly 21% of buyers are of the opinion that the products they received met their expectations.

3. Customer Service To Be The Center Of Focus

A big opportunity for companies lies in using social media to provide swift customer service. Close to 20% of all social media users between the ages of 18 and 44 have messaged a brand on social media channels inquiring about the company’s offerings. Roughly 85% of all marketers have an innate feeling that social media will become the primary medium for customer queries. Thus, taking this preposition seriously should prove useful moving ahead.

4. Move Over Search Engines & Say Hello To Social

A decade ago, in 2013, when I had just started my career, SEO used to be the single most important aspect of digital marketing. But, hey, pan your view a decade later in 2023, and things have moved way ahead. With all that has been said now and again about the changing importance of marketing tactics, it is important to note that search engine marketing has been surpassed by marketing on social media. According to an industry survey available on the open web, as many as 90% of marketers feel that social media will be the most used channel for consumers looking for products. At present, 22% of Millennials and 36% of Gen Z are already doing that.

5. The Supremacy Of The Micro-Influencers

Agreed, it is tempting to get big-name celebrities onboard, but in spite of the fact that this is the case, micro-influencers are more effective. Somewhere around 80% of marketers like working with micro influencers. Having a follower base between 1,000 and 99,000. As per the survey data, 44% were of the opinion that it is cheaper, and a similar number shared that it is easier to form long-term partnerships with influencers at this scale.

6. Keeping It Short & Sweet

Platforms like TikTok that brought short form video to the fore have seen an instant rise in followership. A pool of 32% of marketers were of the opinion that they would be investing more of their marketing budget into creating short form video. Another 42% of the marketers shared the opinion that they will be trying their hand at creating short form video for the first time in 2023.

7. Make Content Relatable & Easy To Digest?

Weigh both content creation and keeping content relatable for your audience at the same level, on the weighing scale. As per the data available online, 49% of consumers said that they find relatable content a lot easier to retain, making it even more beneficial than memes since only a fraction, 36%, felt the same about it.

Thus make smart decisions with content marketing in digital marketing in 2023 for success.

Ref: Data from the industry